by Flor Arballo | Feb 15, 2021 | Dave Blanchard
Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target customer or an influencer? Who are these low hanging fruit? Do they form a viable part of your business strategy? if they are, what are the best ways to reach...
by Flor Arballo | Jan 25, 2021 | Aneta Zawila-Jordan
Reviews matter as 92% of consumers regularly read online ratings before considering a purchase. 87% of them won’t even consider businesses with 1 or 2 star ratings! CMO Aneta Zawila-Jordan talks about the power of positive reviews and how to get them. Aneta is a...
by Flor Arballo | Jan 15, 2021 | News, yorCMO
Marketing can be a confusing game. Especially when your business is growing. But what does it all mean? What is the difference between a fractional CMO, a marketing consultant, marketing agencies, and others? In this post, we look at: What fractional marketing is....
