by yorCMO | Mar 5, 2024 | yorCMO
By 2030, AI is expected to generate over $15 trillion for the global economy, according to a study by Price Waterhouse Cooper. Marketing is one field that is expected to be especially impacted, with new tools emerging regularly. Nowadays, marketers are expected...
by yorCMO | Mar 4, 2024 | Client Wins, Rich Taylor
Summary Branding your business is important and most business owners understand this. Unfortunately, many small and midsize businesses are not thinking about or executing brand building in the right way. And this is preventing them from growing faster.  Research...
by yorCMO | Feb 28, 2024 | yorCMO
So, you’ve decided you want to give fractional CMOs a shot. You’re excited to bring aboard a new marketing leader with expertise in an area you need help with, and you can’t wait to start reaping the benefits. Pause. Not all fractional CMOs are created equal, and the...
by yorCMO | Feb 27, 2024 | Podcast
In this episode, Joseph Frost dives into the fascinating journey of K9 Resorts, a luxury dog boarding and daycare franchise, with co-founder Jason Parker and Dave Blanchard, a seasoned fractional Chief Marketing Officer from Your CMO. They discuss the pivotal role of...
by yorCMO | Feb 21, 2024 | yorCMO
Growth is a top priority for businesses each year. However, with a new year comes fresh opportunities to ignite that growth. It’s important to understand that the growth opportunities that may have worked for you in the past may not necessarily work for you this...
by Chris Daniello | Feb 19, 2024 | Case Study, Chris Daniello
Summary The latest data finds that up to 90% of startups fail—no matter the industry—by year five. However, even established businesses can struggle with stagnant revenue growth due to outdated approaches. When that happens, it’s time to reevaluate the marketing...
by yorCMO | Feb 15, 2024 | yorCMO
94% of business leaders say AI will be integral to their success in the next five years. McKinsey research even predicts that AI will have an enormous financial impact on marketing, making it crucial to adopt and integrate. In fact, if you’re not already using...
by yorCMO | Feb 13, 2024 | Podcast
Joseph Frost sits down with Kim Jackson, a seasoned leader in capital markets and marketing, and a champion for female entrepreneurship. Kim shares her invaluable insights on integrating AI into marketing strategies, forming cross-functional teams for innovation, and...
by yorCMO | Feb 12, 2024 | yorCMO
Marketing without a CMO is like steering a ship without a map, a helm, or an anchor. CMOs offer more than just direction when it comes to developing and executing a marketing strategy. A Gartner article summarizes the importance of a CMO perfectly: “Once the leader of...
by yorCMO | Feb 6, 2024 | yorCMO
The global digital transformation market is expected to grow to over $1,009 billion in 2025. Thriving in the digital age means knowing how to use technology wisely, and automation is a key player in the game. Automation can dramatically enhance marketing efficiency,...
