Uncommon Skills: Learn how Michael Carter, Fractional CMO, changed the trajectory of a FinTech company with strategic leadership and seamless execution.

A subsidiary of a FinTech conglomerate provided SaaS-based software to financial institutions that delivered wire payments. With their fault-tolerant software, they were responsible for giving billions of dollars in payroll to mega-corporations. And they did it with same-day service via the SWIFT network.

The company experienced quite a bit of success. One notable success happened during the tragedy of 9/11. 26 operations were using this software, but no transaction was lost even after the first plane hit the towers. All transactions handled by the software moved to New Jersey.

Out of billions of dollars in transactions, not a dollar was lost. No human intervention. All automation. 20 years later, the company was struggling.

Click below to read how the strategic plan of a Fractional CMO allowed the company to go from $6 million in losses per year to profitability of $4 million per year in less than five quarters.

Uncommon Skills: How One Fractional CMO Changed The Trajectory Of A Company