The Fractional C-Suite Retreat

Branding From Within – Charles Internicola

Branding From Within – Charles Internicola

Today’s guest wants to help you build a sales culture of success. He’s a sales coach and leader who has refined thousands of salespeople into high-performing sales professionals. Karl Schaphorst is the President and Owner of Sandler Sales and Management Training in Omaha, Nebraska. Karl joins host Joe Frost on this week’s episode to talk about hiring the right people, the merits of a fractional system, and how sales teams need to be taking advantage of virtual meetings.

Learning At The Speed of Business

Learning At The Speed of Business

Truly the speed of business is faster than ever before, and in a lot of ways, that’s good news. This increase in the speed of business and the nature in which it is done is creating more opportunities for business owners and fractional leaders.

Training Sellers For Success – Karl Schaphorst

Training Sellers For Success – Karl Schaphorst

Today’s guest wants to help you build a sales culture of success. He’s a sales coach and leader who has refined thousands of salespeople into high-performing sales professionals. Karl Schaphorst is the President and Owner of Sandler Sales and Management Training in Omaha, Nebraska. Karl joins host Joe Frost on this week’s episode to talk about hiring the right people, the merits of a fractional system, and how sales teams need to be taking advantage of virtual meetings.

Creating Change From Within – Mike Irving

Creating Change From Within – Mike Irving

This week’s guest has been studying sales and communication skills since 1997. He’s building a network of leaders and business owners who support each other and created the resistance removal sales system. Mike Irving is the Founder and Elite Performance Business Coach at Advanced Business Abilities. Mike joins the show this week all the way from Perth, Australia, to talk with Joe about establishing a mindset for successful leadership, setting realistic goals for yourself, and getting rid of frustration.

Building Online Communities – Simon Chappuzeau

Building Online Communities – Simon Chappuzeau

Simon Chappuzeau is the Founder and Managing Director of StoryLux. He’s built communities from the ground up, starting in the film industry, and is currently building communities focused on the blockchain and coaching entrepreneurs. He specializes in bringing people together both virtually and in person. Simon joins host Joseph Frost on this week’s episode to talk about overcoming the challenges of building online communities, creating authentic connections, and understanding the right time to reach out.

Speaking Your Customer’s Language

Speaking Your Customer’s Language

Often, when CEOs are making marketing decisions that seem to have little ROI, difficult ROI, or no ROI, this process helps them find out how they don’t truly understand the customer’s voice and their needs well enough, you have an edge over the competition.

Selling Your Brand – Bertus Albertse

Selling Your Brand – Bertus Albertse

Can treating your business like a franchise still be beneficial even if you don’t want to franchise? Bertus Albertse is the President of Jabz Boxing, and founded a fitness franchise in 2013 that has since expanded to 7 international territories. Bertus has been a leader in the health & fitness industry for over 14 years, and joins Joe Frost on this week’s episode of The Fractional C-Suite Retreat. Bertus and Joe discuss the ways that any business can gain insight from the franchise model, how to monetize your trademark, and how to set up your franchise framework.

Getting The Unsaid Said – Steven Gaffney

Getting The Unsaid Said – Steven Gaffney

Today’s guest is an author of six books on organizational communication and change, an expert in honest communication and resolving conflict, and a national speakers association certified speaking professional. Steven Gaffney is the President and CEO of the Steven Gaffney Company. Steven joins the show this week to sit down with Joe and discuss how to be a more effective communicator, give better feedback, and build stronger teams.

The Human On The Other Side – Casey Cheshire

The Human On The Other Side – Casey Cheshire

As companies get larger, C-suites get further and further away from the customer. Today’s guest is an Entrepreneur and a master conversationalist. Casey Cheshire is the author of the book “Marketing Automation Unleashed” and the CEO of Ringmaster Conversational Marketing. Casey joins host Joseph Frost to talk about how podcasts can get you a conversation with your ideal customer, and the value fractional team members can provide.

The Qualities That Make A Good Leader

The Qualities That Make A Good Leader

Some people can lead with an iron fist and be respected. Others trying to lead this way will hear a cacophony of grumbling and complaining rise from the ranks. Some can lead in a softer, more introverted way. But others who do that will start to feel like they’re herding cats.

Engaging With Your Brand – Andrea Sok

Engaging With Your Brand – Andrea Sok

Today’s guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this week to teach about engaging with your audience, and how to tell a compelling story in your marketing.

Defining Leadership: Results Vs. Outcomes

Defining Leadership: Results Vs. Outcomes

A change in mindset means a change in the question asked. It’s no longer, “How can we achieve this result?” Instead, it becomes, “What does it take to become our customer’s favorite?”. It’s a shift from tactical thinking to strategic thinking. When this happens, teams will start pitching their ideas, begin thinking more creatively, and work together in a cross-functional way.

Building a Global Workforce – Trevor Turnbull

Building a Global Workforce – Trevor Turnbull

Today’s guest has a diverse experience in marketing sales, operations, and product development. He serves awesome leaders and helps them drive up scalable growth, and helps others to realize their full potential. Trevor Turnbull is the Co-Founder and Chief Growth Officer at Singhbull Ventures. Trevor joins host Joseph Frost to discuss the process of building a diverse global workforce, and the challenges remote workers in different time zones face.

Setting Up For Success In A Hybrid World – Harrison Ryder

Setting Up For Success In A Hybrid World – Harrison Ryder

As a new addition to a team, getting up to speed with the company culture can be a challenge. When you’re a fractional CMO, that challenge is compounded. Harrison Ryder is an innovative industry mind, a highly skilled strategist, and an outsourced VP of Sales at Sales Xceleration. Harrison joins Joe to talk about some of the challenges the sales force faces in the new hybrid landscape, and how fractional CMOs can overcome the cultural challenges they face when joining a new team.

Marketing For A New Age – Michael Carter

Marketing For A New Age – Michael Carter

Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.

Unlock The Potential Of An Emerging Franchise

Unlock The Potential Of An Emerging Franchise

Emerging franchises, as the so-called start-ups of the franchise world, offer exciting opportunities and, potentially, a greater return on your investment. They can bring greater rewards…but for greater risks. That’s why if you’re interested in opening one, there are a few key things you need to know.

Modern Day Marketing – Eric Johnson

Modern Day Marketing – Eric Johnson

Eric Johnson is the CMO of yorCMO. He believes that every person and brand has amazing potential waiting to be opened. His experience in B2C marketing is evident and he’s a dynamic marketer and commercial executive. Eric joins host Joseph Frost to talk about some of the latest innovations in the c-suite.

yorGuide to Marketing Assistant Hiring Options

yorGuide to Marketing Assistant Hiring Options

It happened again: you hired a new, full-time marketing executive, only for them to leave after a few months. Or maybe you found a fantastic agency, but they can’t squeeze you into their schedule. Now, you’re looking for a new marketing assistant and feel like you’re back at square one.

Keep Moving Forward – Mike Franz

Keep Moving Forward – Mike Franz

Mike Franz is the Founder & CEO at Manufacturingpower.com He’s a passionate start up leader who mixes his strong family values with growth and profitability. Mike talks about the importance of communication and having a clear process for your company. Mike joins host Joseph Frost to talk about some of the innovations he sees in the c-suite.

The Old Job Ad is Dead

The Old Job Ad is Dead

You have a challenge: You are struggling to get quality people to respond to your job ads.
Not having the right people in your company is hurting your growth and adding pressure to your team. You are Frustrated: It shouldn’t be so hard to hire good people…

Executive Leadership Roundtable

Executive Leadership Roundtable

Join us from 12 – 1 pm CT on Wednesday, June 22nd for a moderated, open conversation with your peers focused on experiences and benefits in going the fractional professional route vs hiring full time or outsourcing to agencies.

Putting Culture First – Will Scott

Putting Culture First – Will Scott

Will Scott is the Founder & Actuator at The Culture Fix Academy. He’s also the author of “The Culture Fix”. He’s dedicated to helping coaches accelerate their consulting practices, and is passionate about having a positive culture. Will joins host Joseph Frost to talk about the latest innovations in the c-suite and how a good culture can change a company for the better.

Where did the money go?!

Where did the money go?!

It’s not uncommon for business owners to peruse their expense reports, looking for the answer to: “Where did all the money go!?” And when your accountant points to a large slice of pie labeled “marketing,” you certainly wouldn’t be the first entrepreneur to say, “Ah-ha! That’s where we need to make cuts!”

Relentless Leadership – Natasha Miller

Relentless Leadership – Natasha Miller

Natasha Miller is the Chief Motivation Officer at Natasha Miller. She also is the author of “Relentless”, which was a best selling book in over 10 categories on Amazon and Barnes & Noble. Natasha joins host Joseph Frost to talk about leadership and the latest innovations in the C-Suite.

Acting on accountability with Kristie Jones

Acting on accountability with Kristie Jones

Kristie Jones is the Principal at Sales Acceleration Group. She has over 20 years in the SaaS industry. She sees the importance of having accountability in your company and making sure that everyone fits into that culture. Kristie joins host Joseph Frost to talk about some of the latest innovations in the C-Suite.

Struggling To Generate Quality Leads?

Struggling To Generate Quality Leads?

Getting high-quality leads is one of the biggest challenges business owners and entrepreneurs face. Constantly trying to expand your reach and generate the kind of leads that turn into actual sales can be challenging and draining. That’s exactly the challenge one consulting firm faced, but when a fractional CMO stepped in to help, they were able to connect the dots between their marketing and their bottom line.

Know Your Brand Type – The Big Four

Know Your Brand Type – The Big Four

It is not unusual - and possibly preferable - that a company thinks its brand is unique. We spend a lot of time talking about “what makes us different” and leaning into the differences that may give us an edge over the competition. But in reality, there aren’t many...

Clearing Your Plate with Michèle Hecken

Clearing Your Plate with Michèle Hecken

Michèle Hecken is the Founder and CEO at Alpha Global Experts Inc. She creates a fun and fearless life and business, and sees the importance of making sure that everyone at a company communicates properly. Michèle joins host Joseph Frost to talk about the latest innovations in the c-suite industry.

Driving Growth: Digital and Social Media Advertising Made Simple

Driving Growth: Digital and Social Media Advertising Made Simple

Everyone says “social is where it’s at.” You have no doubt they’re right, but your attempts at developing a digital or social media marketing plan for your business feel overwhelming at best. What if you don’t have enough money to make an impact? Or worse, what if you shovel funds into a poorly executed plan? And how do you even decide who – and how – to target?

The $11 million muffin innovation

The $11 million muffin innovation

“We partnered with Nickelodeon to develop a first of its kind muffin in the likeness of their award-winning Paw Patrol property. Each muffin carried the signature paw shape from the property’s characters” – Eric Johnson

The Essence of SEO: Understanding How Your Customer Thinks

The Essence of SEO: Understanding How Your Customer Thinks

Digital marketing encompasses many disciplines, but I must admit: of all of them, search engine optimization is among my favorites.  I have learned that many people are intimidated by SEO. They think it involves lots of keyword wizardry or trying to understand and manipulate ever-changing Google algorithms.

Get your ducks in a rowe!

Get your ducks in a rowe!

Jim Rowe is the Author/CEO/CMO at Jim Rowe Marketing. He’s also the author of “Get Your Ducks in a Rowe, Business & Communication”. He’s been in the industry for many years and specializes in helping craft brand growth. He sees the issues in how recent college...

yorCMO welcomes Eric Johnson to the team

yorCMO welcomes Eric Johnson to the team

yorCMO is pleased to announce the addition of Eric Johnson, Atlanta, GA, as the newest CMO. With Eric’s hiring, Omaha-based yorCMO adds a decorated marketing executive with more than 25+ years of strategic marketing experience. Eric has transformed businesses such as...

yorCMO welcomes Michael Carter to the team

yorCMO welcomes Michael Carter to the team

yorCMO is pleased to announce the addition of Michael Carter, as the newest CMO. With Michael's hiring, Omaha-based yorCMO adds a decorated marketing executive with broad strategic marketing experience. Michael Carter has more than 15 years of executive technology...

yorCMO welcomes Lisa Sperow to the team

yorCMO welcomes Lisa Sperow to the team

yorCMO is pleased to announce the addition of Lisa Sperow, Charlotte, NC., as the newest CMO. With Lisa's hiring, Omaha-based yorCMO adds a decorated marketing executive with broad strategic marketing experience. Lisa has a proven talent and passion for developing...

Retail & E-Commerce: why you need a CMO

Retail & E-Commerce: why you need a CMO

Anthony Berardo, #Fractional #CMO founder of Berardo Marketing Group LLC, is our guest on today's episode of the Fractional C-Suite Retreat podcast. He joins host Joseph Frost to talk about how important it is to have a CMO available on e-commerce and in retail...

Fractional Executives: Going Beyond CMOs Alone

Fractional Executives: Going Beyond CMOs Alone

In today's business world, the role of the CMO is more important than ever. However, many companies are finding that they need more than just a CMO to reach their goals. That's where fractional executives come in. Below, we will discuss the benefits of using...

Pivot and Recovery Framework

Pivot and Recovery Framework

https://vimeo.com/416047730  Download the template here: Pivot and Recovery Framework About the Author: Joseph is CMO and co-founder of yorCMO. In his role as CMO, he focuses his efforts on finding new CMOs to add to the yorCMO team, and developing their client...

The Marketing Framework with Mark Scrimenti

The Marketing Framework with Mark Scrimenti

Mark Scrimenti has over 15 years of leadership experience in e-commerce, and he is the Fractional CEO at Vivid Path Consulting. He sits down with host Joseph Frost to talk about what some innovations and new ideas are for fractional professionals, such as making sure...

Partnering for Success with Nelson Tepfer

Partnering for Success with Nelson Tepfer

Nelson Tepfer is the Managing partner at ProCFO Partners. He knows what it takes to help a  business increase their revenue and isn’t afraid to branch out into different areas. He sits down with host Joseph Frost to talk about some of the biggest innovations that...

How a Fractional CMO Integrates with Your Team

How a Fractional CMO Integrates with Your Team

If you're like most businesses, you're always looking for ways to improve your marketing operations. But finding the time and resources to do everything yourself can be difficult – especially if you're already spread thin. That's where a fractional CMO comes in. While...

What Is a Marketing Audit & How Does It Work?

What Is a Marketing Audit & How Does It Work?

Working in marketing is not all fun, games, and business expos. Sometimes, even the most functional organizations need to examine marketing and sales data, figure out what is and is not working, and modify to meet new market challenges. The easiest way to do that is...

Why a Good Marketing Strategy Takes Time

Why a Good Marketing Strategy Takes Time

Marketing, like any investment, is not an instant return. Quality marketing teams can guide you through a plan and explain how results get measured, but you still may be asking why a good marketing strategy takes time. In this guide, we'll break down the topic in...

Outsource Marketing: Save Big & Drive Results

Outsource Marketing: Save Big & Drive Results

Many companies opt to outsource marketing activities in the hopes of freeing up time for their managers and employees, but these organizations also provide greater benefits. When you outsource marketing activities, you can access a broad knowledge base, a high level...

CMO Interview Questions

CMO Interview Questions

The Chief Marketing Officer (CMO) is the engine behind your company's brand management. This thought leader drives marketing strategy and customer engagement and is also a critical player in merging your Sales and Marketing efforts. The process of hiring your...

Improve Marketing Tactics to Identify Your Ideal Customer

Improve Marketing Tactics to Identify Your Ideal Customer

Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?

5 Marketing Budget Mistakes You’re Making As A CEO

5 Marketing Budget Mistakes You’re Making As A CEO

If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.

How Do You Know If Your Marketing Is Working?

How Do You Know If Your Marketing Is Working?

Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, there’s a new corresponding suite of metrics to track those areas. How do you know which KPIs are right for your business? How do you avoid going down the path of self-congratulatory KPIs that do little to bolster confidence outside the boardroom?

Strength in Numbers with a CMO Team

Strength in Numbers with a CMO Team

As the old saying goes, two heads are better than one. And our collaboration puts the strategic and creative minds of 10 CMOs to work for your business. The innovative fractional model is designed to be as flexible as it is effective, working alongside you to scale your growth, improve profitability, and drive your business forward.

Scale Your Business for Less with a Fractional CMO

Scale Your Business for Less with a Fractional CMO

Business owners looking to scale their business usually understand that marketing is a pivotal driver of sales and revenue. In their efforts to cut costs, many businesses attempt “DIY” marketing, and the results are often poor.
But you don’t have to break the bank to gain an effective, results-driven strategy and hands-on talent that gets the job done.

Ask a CMO: How do I target low-hanging fruit?

Ask a CMO: How do I target low-hanging fruit?

  Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target customer or an influencer? Who are these low hanging fruit? Do they form a viable part of your business strategy? if they are, what are the best ways to reach...

5 Reasons You Need a Fractional CMO

5 Reasons You Need a Fractional CMO

Most marketing consultants and agencies offer some level of strategic planning but from the outside. Fractional CMOs will work hands-on with your team. They go one step further and become your fiduciary partner, sitting at the table with you when negotiating with agencies and vendors.

The Power of Positive Reviews

The Power of Positive Reviews

Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do...

Aneta Zawila-Jordan Joins yorCMO

Aneta Zawila-Jordan Joins yorCMO

yorCMO is pleased to announce the addition of Aneta Zawila-Jordan, greater Washington D.C. and Virginia regions, as the newest CMO. With Zawila-Jordan’s hiring, Omaha-based yorCMO adds a decorated marketing executive with 15+ years of strategic marketing experience. ...

Why Words Matter

Why Words Matter

Why Words Matter In today’s digital economy, your website is a living, breathing part of your brand. However, marketing messaging is often missing from the website simply because a business owner wears too many hats and the website is either outsourced or thrown...

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