Put on a WIG to Get Marketing Superpowers

Put on a WIG to Get Marketing Superpowers

I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could...

Multiple Locations…One Marketing Strategy

Multiple Locations…One Marketing Strategy

Even with excellent strategic planning processes, most companies are not fully aligned on critical business and marketing goals and how to get there. Misalignment of marketing and sales is legendary! It’s critical to fix this natural gap, and I’d like to...

How To Conduct Your Marketing State of the Union

How To Conduct Your Marketing State of the Union

Creation of company-wide marketing system brings more people home. Nye Health Services (www.nyehealthservices.com) is an award-winning, family-owned company that prides itself on making seniors feel at home across seven campuses in Nebraska and Wyoming....

Please Pass The “Marketing” Gravy

Please Pass The “Marketing” Gravy

Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money down the...

B2B Social Media – Find Your Ideal Audience

B2B Social Media – Find Your Ideal Audience

Organic search. When clients hear me talk about it, their eyes haze over and I can tell they’re thinking, “what does that even mean?” Simply put, organic search is the unpaid Google listings that you get when when you search for specific terms (keywords)....

5 Tips to Stay on Top of Online Reviews

5 Tips to Stay on Top of Online Reviews

Social media has become a marketing necessity for most companies, but that doesn’t mean the air of mystery around it has vanished. For all its complexities, though, it’s an effective way to keep in touch with your customers and to foster trust with them....

You Might Be An “& Marketer” If…

You Might Be An “& Marketer” If…

Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money down the...

How to Know When to Fire a Customer

How to Know When to Fire a Customer

When companies first launch their websites, they have to think through buyer journey decisions to capture the interest of prospective clients. Strong content, impactful visuals, helpful call to actions and an easy to follow navigation to ensure visitors...

Navigating Your Digital Marketing Landscape

Navigating Your Digital Marketing Landscape

You’ve heard of the 80/20 Rule….80% of your business comes from 20% of your clients. Why is it that average businesses are able to only get 20% of their total revenue from their best customers? How can you change your sales model in order to turn this...

Find your Marketing Leadership Nirvana

Find your Marketing Leadership Nirvana

I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could...

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