The Role of AI in Marketing: Smart Strategies for Maximum Impact

This exploration, in partnership with AI experts, has led to the creation of our insightful e-book. It reveals how AI enriches our six marketing fundamentals, showcasing its transformative potential.

Business Growth Strategies for 2024

Business Growth Strategies for 2024

Growth opportunities that might have worked for you years ago may not carry over into this year, but some best practices will always remain true. Learn to choose the ones that work for your business

Why is There a Lack of Understanding of AI in Marketing?

Why is There a Lack of Understanding of AI in Marketing?

If you’re not already using AI, you’re likely lagging behind your competitors. But with new technologies comes some friction, learn how it can be applied effectively and the effects it can have on your marketing efforts.

Marketers can be hesitant about using AI for a variety of reasons,

The Four Components of a Digital Landscape

The Four Components of a Digital Landscape

The phrase “digital landscape” has become so ubiquitous that it bears redefining—especially as we enter a new year with new technologies around every corner.  The truth is that every business will have a smarter, more nimble competitor who has a better grasp on...

5 Rules of Successful Thought Leadership in IT

5 Rules of Successful Thought Leadership in IT

A recent LinkedIn-Edelman report found that 61% of decision-makers said that an organization’s thought leadership efforts are more effective at showing the value of a product or service than traditional marketing. But that same report found only about a third (33%) of...

5 Ways to Improve Your Marketing Efficiency

5 Ways to Improve Your Marketing Efficiency

No matter the size of your marketing team, you want your time, energy, and resources to be spent as wisely as possible. That’s why more organizations are focused on improving their marketing efficiency. Marketing efficiency is all about minimizing the amount of work...

Don’t Guess How Customers Decide: Do Buyer Interviews

Don’t Guess How Customers Decide: Do Buyer Interviews

You put a ton of work into creating your product or service, and now you’re selling it. You know your product backward and forward. You hopefully have even done some research to understand your market. But, if you’re like most companies, you’ve likely forgotten to research the most critical factor: what’s in your prospect’s brain right before they buy.

West Coast Banker’s Bank

West Coast Banker’s Bank

With a complicated Risk-Based Loan Pricing Model to explain & customer retention to consider, one of the largest Banker’s Bank in the West Coast faced some major marketing challenges. Read the case study and Kim Jackson’s success.

Social Media for Marketing: Why it matters

Social Media for Marketing: Why it matters

Gone are the days of using social media purely for, well, social reasons. Today, social media plays an important role in any business – building an audience and boosting brand visibility.   But, with the growing pressures of a consistent social presence, growth-minded...

Why More Firms are Turning to Fractional Marketing Solutions

Why More Firms are Turning to Fractional Marketing Solutions

Fractional marketing solutions are becoming increasingly popular among businesses of all sizes. This article explores why more firms are turning to these solutions to meet their marketing needs, including cost savings, flexibility, and access to a wider range of expertise. Whether you’re a small startup or a large enterprise, fractional marketing can offer a range of benefits that can help you stay ahead of the competition.

From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI

From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI

n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.

Focusing on the Future of Marketing – Ken Acer

Focusing on the Future of Marketing – Ken Acer

Today’s guest is a seasoned marketing executive and a fractional CMO at yorCMO, Ken Acer! Ken joins host, Joe Frost, for a discussion on identifying the different marketing needs of organizations, the value of AI in marketing, and how to distinguish between fads and innovations.

Focusing on Retention – Nanda Grandison

Focusing on Retention – Nanda Grandison

Today’s guest is an accomplished and disciplined B2B marketing executive. She has a solid track record of developing and executing growth marketing strategies and has extensive expertise and experience in managing multinational teams. Nanda Grandison is a fractional CMO at yorCMO, and joins the host Joe Frost to share what she sees as the biggest opportunities for C-Suite executives.

Seasoned Marketing Executive, Ken Acer joins yorCMO

Seasoned Marketing Executive, Ken Acer joins yorCMO

Ken has 30+ years of professional experience working as an international marketing director, product manager, distributor sales manager, P&L manager and coach. He has built marketing teams from the ground up using his engineer’s “process-mindset” creating a toolbox of structured workshops for strategic planning, training, and execution.

Championing Client Experience – Chad Person

Championing Client Experience – Chad Person

On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises. He has developed deep expertise in areas like marketing strategy, messaging, positioning, product and corporate rebranding.

Marketing and Sales Tips For Startups

Marketing and Sales Tips For Startups

In companies of all sizes, marketing and sales teams often aren’t fully integrated, but this issue is significantly more prevalent in small businesses and startups. Here are 7 actions you can take to begin achieving marketing-sales alignment within your small business today

App Users Grow by 2500%

App Users Grow by 2500%

Everyone wants to have an app complimenting their business offering, but it’s rare that many of them are as successful as the company hopes. We were able to help our client not only build & launch a valuable app for their target market but, in just 4 months took the number of users from 40 to 1000+.

Two Locations, One Great Website

Two Locations, One Great Website

When you’re in a competitive market, your online presence really matters. Our client wanted their website to reflect the new branding guidelines and highlight their locations, and this is how we helped them.

Building Online Communities

Building Online Communities

Learn the ways to overcome the challenges of building online communities, how to create authentic connections, and get a better understanding of when is the right time to reach out.

Buyer Insights: Get To Know Your Customers

Buyer Insights: Get To Know Your Customers

If you’ve ever felt like your target consumer is a riddle wrapped in an enigma, you’re not alone. Many business owners find themselves feeling stuck when it comes to identifying their target customers – but knowing your buyers simply as “someone who buys from us” is not enough. It’s never been more true than it is now: you need to understand your customers.

Creating Cultural Moments – Neil Emeigh

Creating Cultural Moments – Neil Emeigh

Today’s guest is a business owner and powerful leader of a remote-first company who is passionate about building a well-rounded company. Neil Emeigh is the CEO of Rayobyte. On this week’s episode host Joe Frost sits down with his good friend Neil to talk about creating a culture in a remote work environment and how to best support remote employees.

Starting With People – Garrick Villaume

Starting With People – Garrick Villaume

Today’s guest got his start in particle physics and now coaches businesses. He has a focus on helping businesses deliver cleaner products and greener services. Garrick Villaume is Owner and Principal at Physical Systems Inc. Garrick and Joe chat on this week’s episode about creating a people-focused business environment, and how businesses can create a better world for those to come.

Strengthening Your Franchise – Brandon Cullen

Strengthening Your Franchise – Brandon Cullen

Today’s guest is a former athlete who developed a more approachable and intelligent way to train the everyday fitness enthusiast that has seen success with franchises from coast to coast. He’s the host of the podcast “Playing Guilty” and is the Co-founder and Chief Concept Officer of MADabolic. Welcome to the show Brandon Cullen. Brandon joins host Joe Frost to talk about how the fitness industry changed during covid, finding the balance between in-person and remote services, and how Brandon created a successful fitness brand.

Legal  | Privacy Policy

Share This