yorCMO Adds Kevin Kilpatrick to Team

yorCMO Adds Kevin Kilpatrick to Team

yorCMO is pleased to announce that Kevin Kilpatrick, Atlanta, had joined the team as a CMO. With the addition of Kilpatrick, Omaha-based yorCMO adds a strong marketing executive with 20+ years of experience with an outstanding track record. Kevin brings experience...

Rich Taylor Joins yorCMO

Rich Taylor Joins yorCMO

yorCMO is pleased to announce the addition of Rich Taylor to our team. Rich is a CMO based in the greater Chicagoland area. With Rich onboard, Omaha-based yorCMO adds a strategic marketing expert who has worked with national, regional and local brands to successfully...

The Impact of Market Research on Marketing

The Impact of Market Research on Marketing

Have you ever been frustrated when something isn’t working? Maybe an item you purchased with “some assembly required” that just isn’t fitting together like it’s supposed to. Or you can’t fix that problem on your computer despite following the how-to advice and online...

10 Ways Marketing Research Can Drive Brand Growth

10 Ways Marketing Research Can Drive Brand Growth

Results. Every business wants them, yet 3 in 4 CEO’s don’t trust marketers to deliver them. In fact, a study from a few years ago revealed that “8 in 10 CEOs believe marketers are disconnected from company’ financial results.” Wow! That’s a big trust problem. Is this...

Don’t Guess How Customers Decide: Do Buyer Interviews

Don’t Guess How Customers Decide: Do Buyer Interviews

You put a ton of work into creating your product or service, and now you’re selling it. You know your product backward and forward. You hopefully have even done some research to understand your market. But, if you’re like most companies, you’ve likely forgotten to research the most critical factor: what’s in your prospect’s brain right before they buy.

Put on a WIG to Get Marketing Superpowers

Put on a WIG to Get Marketing Superpowers

I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could...

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