The Role of AI in Marketing: Smart Strategies for Maximum Impact

This exploration, in partnership with AI experts, has led to the creation of our insightful e-book. It reveals how AI enriches our six marketing fundamentals, showcasing its transformative potential.

Strategic Leadership: Balancing Risk and Opportunity

Strategic Leadership: Balancing Risk and Opportunity

We as people take calculated risks every day without realizing it. We choose to drive even though we know we could get into an accident. We try a new item off a menu knowing there’s a chance we might not like it. We cross our fingers, knock on wood, or make wishes...

How a Fractional CMO Can Help Grow Your Business

How a Fractional CMO Can Help Grow Your Business

We’ve always known that businesses put big money behind their marketing efforts—but spending is growing. And fast. In just the U.S., companies increased their marketing spend to over $480 billion in 2022, with digital marketing responsible for a huge part of that...

Winning Strategies With Inbound Marketing

Winning Strategies With Inbound Marketing

When considering your marketing strategy, are you paying enough attention to your inbound efforts?   Traditionally, organizations have focused on reaching out to their potential customers rather than drawing them in. But you need to do both.  In this blog, we’ll talk...

The Bright Future of Fractional CMOS

The Bright Future of Fractional CMOS

Marketing spending was up over 10% in the last year—but this trend might have been a little too optimistic. Nearly half of marketers slashed their budgets to prepare for upcoming economic strife.  But tighter budgets aren’t an indication that marketing isn’t...

How to Choose the Right AI Tools and Solutions

How to Choose the Right AI Tools and Solutions

Suppose you’ve reached a stage in your marketing journey where you’ve realized artificial intelligence (AI) will be an invaluable asset to what you’re already doing. In that case, there’s a logical next question that follows. “How do I pick the right AI tools and...

Burn Bright, Not Out! Crafting Solutions for High Achievers

Burn Bright, Not Out! Crafting Solutions for High Achievers

Burnout is almost inevitable for most employees, but one group that’s especially at risk is high achievers.  It makes sense. Your highest achieving workers are putting tremendous time, energy, and effort into their projects and striving for more, which puts enormous...

What is Evergreen Marketing?

What is Evergreen Marketing?

It seems like brands these days have to pivot on a dime to stay relevant. Hopping on trends or replicating a meme are fun, and often important, ways to get more brand visibility—but they expire quickly and don’t get across exactly what your brand does. The core of...

Business Growth Strategies for 2024

Business Growth Strategies for 2024

Growth opportunities that might have worked for you years ago may not carry over into this year, but some best practices will always remain true. Learn to choose the ones that work for your business

Why is There a Lack of Understanding of AI in Marketing?

Why is There a Lack of Understanding of AI in Marketing?

If you’re not already using AI, you’re likely lagging behind your competitors. But with new technologies comes some friction, learn how it can be applied effectively and the effects it can have on your marketing efforts.

Marketers can be hesitant about using AI for a variety of reasons,

The Four Components of a Digital Landscape

The Four Components of a Digital Landscape

The phrase “digital landscape” has become so ubiquitous that it bears redefining—especially as we enter a new year with new technologies around every corner.  The truth is that every business will have a smarter, more nimble competitor who has a better grasp on...

5 Rules of Successful Thought Leadership in IT

5 Rules of Successful Thought Leadership in IT

A recent LinkedIn-Edelman report found that 61% of decision-makers said that an organization’s thought leadership efforts are more effective at showing the value of a product or service than traditional marketing. But that same report found only about a third (33%) of...

5 Ways to Improve Your Marketing Efficiency

5 Ways to Improve Your Marketing Efficiency

No matter the size of your marketing team, you want your time, energy, and resources to be spent as wisely as possible. That’s why more organizations are focused on improving their marketing efficiency. Marketing efficiency is all about minimizing the amount of work...

Don’t Guess How Customers Decide: Do Buyer Interviews

Don’t Guess How Customers Decide: Do Buyer Interviews

You put a ton of work into creating your product or service, and now you’re selling it. You know your product backward and forward. You hopefully have even done some research to understand your market. But, if you’re like most companies, you’ve likely forgotten to research the most critical factor: what’s in your prospect’s brain right before they buy.

West Coast Banker’s Bank

West Coast Banker’s Bank

With a complicated Risk-Based Loan Pricing Model to explain & customer retention to consider, one of the largest Banker’s Bank in the West Coast faced some major marketing challenges. Read the case study and Kim Jackson’s success.

Social Media for Marketing: Why it matters

Social Media for Marketing: Why it matters

Gone are the days of using social media purely for, well, social reasons. Today, social media plays an important role in any business – building an audience and boosting brand visibility.   But, with the growing pressures of a consistent social presence, growth-minded...

Why More Firms are Turning to Fractional Marketing Solutions

Why More Firms are Turning to Fractional Marketing Solutions

Fractional marketing solutions are becoming increasingly popular among businesses of all sizes. This article explores why more firms are turning to these solutions to meet their marketing needs, including cost savings, flexibility, and access to a wider range of expertise. Whether you’re a small startup or a large enterprise, fractional marketing can offer a range of benefits that can help you stay ahead of the competition.

From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI

From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI

n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.

Focusing on the Future of Marketing – Ken Acer

Focusing on the Future of Marketing – Ken Acer

Today’s guest is a seasoned marketing executive and a fractional CMO at yorCMO, Ken Acer! Ken joins host, Joe Frost, for a discussion on identifying the different marketing needs of organizations, the value of AI in marketing, and how to distinguish between fads and innovations.

Focusing on Retention – Nanda Grandison

Focusing on Retention – Nanda Grandison

Today’s guest is an accomplished and disciplined B2B marketing executive. She has a solid track record of developing and executing growth marketing strategies and has extensive expertise and experience in managing multinational teams. Nanda Grandison is a fractional CMO at yorCMO, and joins the host Joe Frost to share what she sees as the biggest opportunities for C-Suite executives.

Seasoned Marketing Executive, Ken Acer joins yorCMO

Seasoned Marketing Executive, Ken Acer joins yorCMO

Ken has 30+ years of professional experience working as an international marketing director, product manager, distributor sales manager, P&L manager and coach. He has built marketing teams from the ground up using his engineer’s “process-mindset” creating a toolbox of structured workshops for strategic planning, training, and execution.

Championing Client Experience – Chad Person

Championing Client Experience – Chad Person

On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises. He has developed deep expertise in areas like marketing strategy, messaging, positioning, product and corporate rebranding.

Legal  | Privacy Policy

Share This