Don’t Guess How Customers Decide: Do Buyer Interviews

Don’t Guess How Customers Decide: Do Buyer Interviews

You put a ton of work into creating your product or service, and now you’re selling it. You know your product backward and forward. You hopefully have even done some research to understand your market. But, if you’re like most companies, you’ve likely forgotten to research the most critical factor: what’s in your prospect’s brain right before they buy.
Put on a WIG to Get Marketing Superpowers

Put on a WIG to Get Marketing Superpowers

I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could...

Multiple Locations…One Marketing Strategy

Multiple Locations…One Marketing Strategy

Creation of company-wide marketing system brings more people home. Nye Health Services (www.nyehealthservices.com) is an award-winning, family-owned company that prides itself on making seniors feel at home across seven campuses in Nebraska and Wyoming....

How To Conduct Your Marketing State of the Union

How To Conduct Your Marketing State of the Union

Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money down the...

Please Pass The “Marketing” Gravy

Please Pass The “Marketing” Gravy

“Company culture” has become a bit of a buzz phrase in the last few years. Silicon Valley powerhouses have famously prioritized their internal culture by providing non-traditional benefits like paternity leave and pet insurance. Offices all over the...

B2B Social Media – Find Your Ideal Audience

B2B Social Media – Find Your Ideal Audience

Social media has become a marketing necessity for most companies, but that doesn’t mean the air of mystery around it has vanished. For all its complexities, though, it’s an effective way to keep in touch with your customers and to foster trust with them....

5 Tips to Stay on Top of Online Reviews

5 Tips to Stay on Top of Online Reviews

Although often overlooked or forgotten about, online reviews play a very important role in creating and managing your company’s reputation. Monitoring and responding to both positive and negative reviews in a timely manner are necessary, but sometimes...

You Might Be An “& Marketer” If…

You Might Be An “& Marketer” If…

As a business owner or top executive for your company, you know the concept of “wearing many hats” and probably know it well. In addition to leading the Company, you may carry such roles as business development, marketing, sales, HR, etc. on your...

Share This