What Is Fractional Marketing?
Fractional marketing is the practice of hiring a senior marketing professional to lead a fraction of your marketing needs providing strategy, leadership, and execution oversight on a part-time basis.
Instead of a full-time CMO or an agency, fractional marketing gives growing companies access to executive-level expertise at a cost that fits their stage.
The Problem Isn’t Budget. It’s the Leadership Gap.
Most CEOs between $5M and $50M reach a moment where they’re still personally running marketing even when they have a team. They’ve tried agencies that execute without strategy. Junior hires who manage without ownership. Consultants who advise without accountability. None of them own the outcome.
A yorCMO fractional CMO closes that gap: a senior marketing executive embedded in your team, accountable for results, at roughly 30–40% of a full-time CMO salary.
How Our Fractional CMO Services Work
yorCMO leads. The platform runs. You grow.
As your fiduciary partner, yorCMO becomes an embedded member of your leadership team, attending your meetings, managing your internal team and vendors, running a proven six-fundamentals system, and holding everyone accountable for results.
And between sessions, the CORE Growth Platform keeps your marketing moving: content, reporting, CRM, and outreach executing every week based on the strategy your CMO designed.
You don’t stop. Your marketing doesn’t stop. It runs.
What is a Fractional CMO?
A fractional CMO is a senior marketing executive who works as your Chief Marketing Officer on a part-time or fractional basis.
At yorCMO, that means embedded not consulting from the outside. Your Fractional CMO attends your leadership meetings, manages your marketing team and vendors, builds the strategy, runs the proven system, and owns the outcome the same way a full-time CMO would.
The difference: CMO-level leadership without the full-time salary, severance risk, or 90-day ramp.
The Best Part?
yorCMO will pair you with an expert Fractional CMO specifically suited to your unique business needs.
Your hand-picked Fractional CMO will:
Own your Marketing Function
Your Fractional CMO attends your leadership meetings, manages your team, and holds vendors accountable.
Run a Proven System
Six fundamentals, nine years, hundreds of companies. Every decision connects to a revenue outcome.
Keep your Marketing Moving
The CORE Growth Platform executes content, reporting, and outreach every week. Marketing doesn’t pause.
Stay Invested in Your Growth
yorCMO CMOs average two-year engagements. Long enough to build, execute, and see results.
Take Marketing Off Your Plate, Permanently.
Schedule a free conversation with a senior CMO. We’ll identify your leadership gap, walk you through how the system works, and tell you straight if we’re the right fit.
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