Meet Our Fractional CMOs
Learn The Benefits of Working with A Fractional Chief Marketing Officer
5 Benefits of Working with a Fractional CMO
Using yorCMO Is a Simple & Effective System to Improve Marketing
The world is full of one-and-done marketing activities. At yorCMO we designed a process to help companies improve marketing results. We understand that marketing must be accountable for driving sales growth. So we built a system to help you achieve this goal.
Designed for Companies without a CMO
Our typical client is a company with annual revenues between $5 – $100 million. Businesses with a small marketing team who often work with vendor and media partners to complete tactical programs quickly and at low cost. Although marketing supports the business, it isn’t clear to the leadership team how marketing is driving sales growth or what needs to be done to manage it more effectively. A fractional CMO can help!
C-Level Marketing Leadership at a Fraction of the Cost
A typical CMO salary and benefit package is a big expense that doesn’t make sense relative to a small overall marketing budget. Which is why we offer our services through a shared cost model. This allows you to add a CMO to your leadership team at a fraction of the cost involved with a full-time hire.
Fractional CMOs Provide Critical Control & Oversight
Let’s face it, your CEO and COO already have a lot on their plate. Coaching, mentoring, and developing the skills, capabilities, systems and practices of a small marketing team is a big challenge. Adding a fractional CMO to your team is a smart way to tackle these needs in a practical manner. Providing key expertise, know-how and management experience that are critical for growth.
Unbiased, Objective, & Independent Advice
yorCMo isn’t an agency. We don’t sell tactical services such as design, websites, email, direct mail, or media planning & buying. We work as your fiduciary partner. Which means we manage your marketing investments to ensure you realize a positive return.
Industry Expertise
Our Fractional CMOs have 20+ years of experience working in the following industries:
- Telecommunications
- Manufacturing
- Construction
- Hospitality
- Entertainment
- Transportation
- Computer & Network Services
- Cyber Security
Our fractional CMO’s realm of specialties includes among others:
- Marketing Strategy
- Digital/Social Marketing
- Brand Development, Strategy, & Management
- Sales & Marketing Alignment
- Campaign Development
- Content Marketing Strategy
- Consumer & Market Research
- Leadership & Team Development
- Event Planning & Execution
- Advertising & Media
The Fractional C-Suite Retreat
Our Fractional CMOs
Jay Gordman
CMO/Co-founder
Jay has been called “Tactegic” for his ability to blend strategic thinking and tactical execution to achieve measurable results.
Joe Frost
CMO/Co-founder
Joe is a self-proclaimed iDea guy and action hero, focused on building the perfect practice for CMOs to deliver unbiased marketing expertise to all yorCMO clients.
Ken Acer
CMO
Ken is a Marketing and Sales professional with extensive global experience in industrial B2B settings, international P&L responsibility and change-leadership skills.
Jamie Coffey
CMO
Eric Johnson
CMO
Rich Taylor
CMO
Lisa Sperow
CMO
Lisa has a proven talent and a passion for developing marketing strategies that lead to increased revenues, always focusing on improving processes that drive sales growth.
Brandie Rezac
CMO
Dave Blanchard
CMO
Michael Carter
CMO
Stacy Kamigaki
CMO
Allison Hart
CMO
Nanda Grandison
CMO
Chad Person
CMO
Aditi Karandikar
CMO
Aditi is a data driven performance marketing executive with vast experience at B2B Tech companies, helping them acquire customers, create revenue and improve performance.
Marguerite Yeo
CMO
Evan Featherstone
CMO
John Callahan
CMO
Amanda Costanzi
CMO
Jason Brisbane
CMO
Alex Chrisman
CMO
Alex is an accomplished marketing leader with over 20+ years of experience in both B2B and B2C sectors, with a successful track record and focus on performance and growth marketing.
Erin Matts
CMO
Kim Jackson
CMO
Nikhil Hunshikatti
CMO
Chris Daniello
CMO
Chris is a revenue operation executive with deep experience in all areas of marketing, sales, alliances, and customer success. He is well versed in helping start-ups build their revenue operations as well as engaging with established companies to reinvigorate flat or declining revenues.
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