Meet Our Fractional CMOs
The Benefits of Working with A Fractional Chief Marketing Officer
5 Benefits of
Working with a Fractional CMO
A Simple & Effective System to Improve Marketing
The world is full of one-and-done marketing activities. At yorCMO we designed a process to help companies improve marketing results. We understand that marketing must be accountable for driving sales growth. So we built a system to help you achieve this goal.
Designed for Companies without a CMO
Our typical client is a company with annual revenues between $5 – $100 million. Businesses with a small marketing team who often work with vendor and media partners to complete tactical programs quickly and at low cost. Although marketing supports the business, it isn’t clear to the leadership team how marketing is driving sales growth or what needs to be done to manage it more effectively.
C-Level Leadership at a Fraction of the Cost
A typical CMO salary and benefit package is a big expense that doesn’t make sense relative to a small overall marketing budget. Which is why we offer our services through a shared cost model. This allows you to add a CMO to your leadership team at a fraction of the cost involved with a full-time hire.
Providing Critical Control & Oversight
Let’s face it, your CEO and COO already have a lot on their plate. Coaching, mentoring, and developing the skills, capabilities, systems and practices of a small marketing team is a big challenge. Adding a fractional CMO to your team is a smart way to tackle these needs in a practical manner. Providing key expertise, know-how and management experience that are critical for growth.
Unbiased, Objective, & Independent Advice
We aren’t an agency. We don’t sell tactical services such as design, websites, email, direct mail, or media planning & buying. We work as your fiduciary partner. Which means we manage your marketing investments to ensure you realize a positive return.
Our CMOs have 20+ years of experience working in the following industries:
Other areas include:
- Computer & Network Services
- Cyber Security
Their realm of specialties includes among others:
- Marketing Strategy
- Digital/Social Marketing
- Brand Development, Strategy, & Management
- Sales & Marketing Alignment
- Campaign Development
- Content Marketing Strategy
- Consumer & Market Research
- Leadership & Team Development
- Event Planning & Execution
- Advertising & Media
Our Fractional CMOs
Lisa has a proven talent and a passion for developing marketing strategies that lead to increased revenues, always focusing on improving processes that drive sales growth.
William is an experienced marketing executive with more than 15+ years of experience helping brands maximize their revenue growth through B2B marketing, sales and branding strategies.
Stacy is a high-level marketing executive with global B2B success developing GTM strategies and programs for start-ups and high-growth technology companies.