5 Benefits of
Working with a Fractional CMO
A Simple & Effective System to Improve Marketing
The world is full of one-and-done marketing activities. At yorCMO we designed a process to help companies improve marketing results. We understand that marketing must be accountable for driving sales growth. So we built a system to help you achieve this goal.
Designed for Companies without a CMO
Our typical client is a company with annual revenues between $5 – $100 million. Businesses with a small marketing team who often work with vendor and media partners to complete tactical programs quickly and at low cost. Although marketing supports the business, it isn’t clear to the leadership team how marketing is driving sales growth or what needs to be done to manage it more effectively.
C-Level Leadership at a Fraction of the Cost
A typical CMO salary and benefit package is a big expense that doesn’t make sense relative to a small overall marketing budget. Which is why we offer our services through a shared cost model. This allows you to add a CMO to your leadership team at a fraction of the cost involved with a full-time hire.
Providing Critical Control & Oversight
Let’s face it, your CEO and COO already have a lot on their plate. Coaching, mentoring, and developing the skills, capabilities, systems and practices of a small marketing team is a big challenge. Adding a fractional CMO to your team is a smart way to tackle these needs in a practical manner. Providing key expertise, know-how and management experience that are critical for growth.
Unbiased, Objective, & Independent Advice
We aren’t an agency. We don’t sell tactical services such as design, websites, email, direct mail, or media planning & buying. We work as your fiduciary partner. Which means we manage your marketing investments to ensure you realize a positive return.
Our CMOs have 20+ years of experience working in the following industries:
Other areas include:
- Computer & Network Services
- Cyber Security
Their realm of specialties includes among others:
- Marketing Strategy
- Digital/Social Marketing
- Brand Development, Strategy, & Management
- Sales & Marketing Alignment
- Campaign Development
- Content Marketing Strategy
- Consumer & Market Research
- Leadership & Team Development
- Event Planning & Execution
- Advertising & Media
Our Fractional CMOs
Jay has been called “Tactegic” for his ability to blend strategic thinking and tactical execution to achieve measurable results.
Joe is a self-proclaimed iDea guy and action hero, focused on building the perfect practice for CMOs to deliver unbiased marketing expertise to all yorCMO clients.
Ken is a Marketing and Sales professional with extensive global experience in industrial B2B settings, international P&L responsibility and change-leadership skills.
Lisa has a proven talent and a passion for developing marketing strategies that lead to increased revenues, always focusing on improving processes that drive sales growth.
Michael has more than 35 years of executive technology leadership and financial services industry experience.
Stacy is a high-level marketing executive with global B2B success developing GTM strategies and programs for start-ups and high-growth technology companies.
Allison is an accomplished senior marketing executive with 20+ years of experience supporting B2B companies with impactful strategies that deliver qualified sales pipeline and revenue.
Chad is an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises with a special emphasis on professional services.
Aditi is a data driven performance marketing executive with vast experience at B2B Tech companies, helping them acquire customers, create revenue and improve performance.
Marguerite is a strategic marketing executive with startup and large company tech experience in branding, product marketing, pipeline growth strategies, field marketing, and communications.
Evan is a senior marketing executive, strategist and thought leader with over 15 years of experience in multi-channel marketing.
John has spent 25 years driving business growth through marketing in B2C and B2B channels.
Amanda is a seasoned marketing and customer experience leader with a proven track record in business development.
Stephanie is an accomplished Senior Executive, Advisor, and Board Member with more than 15 years of success across the information services and computer & network security industries.
Ron is a Marketing and Innovation executive with a 20+ year track record of building leading brands, driving aggressive revenue growth, and improving profitability for a variety of global businesses.