Meet Our Fractional CMOs
The Benefits of Working with A Fractional Chief Marketing Officer
5 Benefits of
Working with a Fractional CMO
A Simple & Effective System to Improve Marketing
The world is full of one-and-done marketing activities. At yorCMO we designed a process to help companies improve marketing results. We understand that marketing must be accountable for driving sales growth. So we built a system to help you achieve this goal.
Designed for Companies without a CMO
Our typical client is a company with annual revenues between $5 – $100 million. Businesses with a small marketing team who often work with vendor and media partners to complete tactical programs quickly and at low cost. Although marketing supports the business, it isn’t clear to the leadership team how marketing is driving sales growth or what needs to be done to manage it more effectively.
C-Level Leadership at a Fraction of the Cost
A typical CMO salary and benefit package is a big expense that doesn’t make sense relative to a small overall marketing budget. Which is why we offer our services through a shared cost model. This allows you to add a CMO to your leadership team at a fraction of the cost involved with a full-time hire.
Providing Critical Control & Oversight
Let’s face it, your CEO and COO already have a lot on their plate. Coaching, mentoring, and developing the skills, capabilities, systems and practices of a small marketing team is a big challenge. Adding a fractional CMO to your team is a smart way to tackle these needs in a practical manner. Providing key expertise, know-how and management experience that are critical for growth.
Unbiased, Objective, & Independent Advice
We aren’t an agency. We don’t sell tactical services such as design, websites, email, direct mail, or media planning & buying. We work as your fiduciary partner. Which means we manage your marketing investments to ensure you realize a positive return.
Industry Expertise
Our CMOs have 20+ years of experience working in the following industries:
Other areas include:
- Telecommunications
- Manufacturing
- Construction
- Hospitality
- Entertainment
- Transportation
- Computer & Network Services
- Cyber Security
Their realm of specialties includes among others:
- Marketing Strategy
- Digital/Social Marketing
- Brand Development, Strategy, & Management
- Sales & Marketing Alignment
- Campaign Development
- Content Marketing Strategy
- Consumer & Market Research
- Leadership & Team Development
- Event Planning & Execution
- Advertising & Media
The Fractional C-Suite Retreat
Our Fractional CMOs
Jay Gordman
CMO/Co-founder
Jay has been called “Tactegic” for his ability to blend strategic thinking and tactical execution to achieve measurable results.
Joe Frost
CMO/Co-founder
Joe is a self-proclaimed iDea guy and action hero, focused on building the perfect practice for CMOs to deliver unbiased marketing expertise to all yorCMO clients.
Ken Acer
CMO
Ken is a Marketing and Sales professional with extensive global experience in industrial B2B settings, international P&L responsibility and change-leadership skills.
Jamie Coffey
CMO
Eric Johnson
CMO
Rich Taylor
CMO
Lisa Sperow
CMO
Lisa has a proven talent and a passion for developing marketing strategies that lead to increased revenues, always focusing on improving processes that drive sales growth.
Brandie Rezac
CMO
Dave Blanchard
CMO
Michael Carter
CMO
Michael has more than 35 years of executive technology leadership and financial services industry experience.
Stacy Kamigaki
CMO
Stacy is a high-level marketing executive with global B2B success developing GTM strategies and programs for start-ups and high-growth technology companies.
Allison Hart
CMO
Allison is an accomplished senior marketing executive with 20+ years of experience supporting B2B companies with impactful strategies that deliver qualified sales pipeline and revenue.
Nanda Grandison
CMO
Chad Person
CMO
Chad is an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises with a special emphasis on professional services.
Aditi Karandikar
CMO
Aditi is a data driven performance marketing executive with vast experience at B2B Tech companies, helping them acquire customers, create revenue and improve performance.
Marguerite Yeo
CMO
Marguerite is a strategic marketing executive with startup and large company tech experience in branding, product marketing, pipeline growth strategies, field marketing, and communications.
Evan Featherstone
CMO
Evan is a senior marketing executive, strategist and thought leader with over 15 years of experience in multi-channel marketing.
John Callahan
CMO
John has spent 25 years driving business growth through marketing in B2C and B2B channels.
Amanda Costanzi
CMO
Amanda is a seasoned marketing and customer experience leader with a proven track record in business development.
Jason Brisbane
CMO
Jason is an accomplished Marketing Executive with over 10 years of extensive expertise in business planning, financial analysis, B2B marketing, operation management, and leadership development.
Alex Chrisman
CMO
Alex is an accomplished marketing leader with over 20+ years of experience in both B2B and B2C sectors, with a successful track record and focus on performance and growth marketing.
Erin Matts
CMO
Erin is an accomplished media, marketing and advertising executive boasting an impressive career working alongside prominent advertising holding companies, groundbreaking digital publishers, and renowned global agencies.
Kim Jackson
CMO
Kim Jackson is a senior strategic marketing executive with an exceptional track record spanning over two decades as a leader with in-depth experience in both the financial and marketing sectors.
Nikhil Hunshikatti
CMO
Nikhil is a seasoned marketing and growth leader with a proven track record of driving growth through data-driven decision making and innovative marketing optimizations.
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