Install a Marketing System That Runs Without You
The yorCMO process gives your company a proven framework, a CMO who owns the outcome, and a platform that keeps your marketing running continuously between strategy sessions.
The best marketing is simple and simply effective
yorCMO’s proven process is built on the Six Fundamentals of Marketing, refined over nine years with hundreds of companies across B2B and B2C. The fundamentals move from defining goals through understanding your buyer, sharpening positioning, building the funnel, and locking in the cadence that holds everything accountable.
The result: marketing that connects directly to revenue, every quarter.
The Six Fundamentals of Marketing
These six fundamentals are the strategic foundation every yorCMO engagement is built on.
Know Where You Are Going
Define where your business is going and what marketing must deliver to get you there.
Understand Your Buyer
Understand your buyer deeply, their context, decisions, and what actually moves them.
Positioning Your Offer
Clarify what makes you different and why your buyer should choose you over the alternatives.
Align Sales & Marketing
Make sure marketing and sales pull in the same direction, with shared definitions, shared targets, and clean handoffs.
Cadence for Planning & Accountability
A strong marketing plan is one supported by consistency and defined accountability.
Structured Approach to Campaigns
Create a structured plan for campaigns and creative work based on your actual needs.
A platform that runs your marketing every week.
The CORE Growth Platform powers continuous execution of your strategy between sessions, so your marketing never stalls waiting for the next meeting.
Human-led
Your CMO configures, reviews, and adjusts every output.
Platform-powered
Continuous execution across content, reporting, and outreach.
No CEO involvement required
The system runs. You lead the company.
From discovery to quarterly sprints
Designed to support B2B and B2C companies regardless of size or industry.
Discovery Meeting
We get to know you and your business and take time to understand your overall objectives, so you can see what to expect from the yorCMO model.
Kick-Off Call
If we are the right fit, we schedule a kick-off to outline your marketing objectives over the next two years, the baseline for your Wildly Important Goal (WIG), and determine your quick wins for the first quarter.
Marketing Audit
yorCMO conducts a marketing survey to establish a baseline of where your company is today. From there, we deliver a detailed analysis of your strategy and execution, with a prioritized list of recommendations.
Foundation Sessions
Foundation sessions include a Marketing Strategy Session and an Action Session to set goals, priorities, and a campaign plan with budgets, capped off with a full strategy report.
Quarterly Sprints
Your Fractional CMO manages your team, your vendors, and execution priorities, while the CORE Growth Platform keeps marketing running every week between strategy sessions.
Questions about the yorCMO process
What are yorCMO’s Six Fundamentals of Marketing?
yorCMO’s Six Fundamentals are the foundational building blocks every client engagement starts with: (1) Goals, defining where your business is going, (2) Customer, understanding your buyer deeply, (3) Positioning, clarifying what makes you different, (4) Funnel & Demand, building the path to revenue, (5) Cadence, consistency and accountability, and (6) Campaigns & Creative, structured execution based on your actual needs.
What happens during the first 90 days with a fractional CMO?
The first 90 days follow a structured cadence. It begins with a discovery meeting to understand the business, followed by a kick-off call to set expectations and timeline. Next is a comprehensive marketing audit that establishes a baseline. Foundation sessions then lock in strategy, priorities, and a campaign plan with budgets, setting up the first quarterly sprint.
How are quarterly sprints structured at yorCMO?
Between strategy sessions, the CORE Growth Platform maintains continuous execution, running marketing activity every week based on the strategy your CMO has set. Quarterly sprints stay on pace: execution doesn’t pause between sessions, and your CMO reviews progress and adjusts in flight rather than waiting for the next meeting.
Ready to Install a Marketing System That Runs Without You?
Talk to a CMO about how the yorCMO process can install marketing leadership and a continuous execution system inside your company, without the cost or risk of a full-time hire.
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