yorCMO is a fractional CMO matching service. We pair growing businesses with senior marketing executives who work as part-time, embedded members of your leadership team — providing strategy, accountability, and execution oversight at a fraction of a full-time hire's cost.

yorCMO serves B2B and B2C companies with annual revenues between $5M and $100M. Typical clients have a small marketing team, may work with external vendors, and need a senior marketing leader to align strategy with business goals.

How is yorCMO different from a marketing agency?

yorCMO is not an agency. We don't sell design, media buying, or tactical services. Our fractional CMOs work as your fiduciary partner — sitting on your leadership team, building strategy around your goals, and holding your team and vendors accountable for results.

How much does a fractional CMO from yorCMO cost?

yorCMO uses a shared cost model that gives you access to a CMO at a fraction of the cost of a full-time hire. Exact pricing depends on engagement scope, but clients typically invest significantly less than the $200K–$350K total cost of a full-time CMO.

How long has yorCMO been in business?

yorCMO was founded in 2016 after seeing too many businesses waste money on disorganized marketing. Since then, we've built a growing network of fractional CMOs, each with decades of proven executive marketing leadership.

STRATEGIC LEADERSHIP INFRASTRUCTURE

Stop Running Your Own Marketing

Most CEOs between $5M and $50M are still the de facto head of marketing, even when they have a team.

A yorCMO fractional CMO takes over the function entirely. Strategy, team leadership, execution, accountability. And our proven system keeps your marketing running continuously between sessions.

You lead the company. We lead the marketing.

Talk with a CMO

Join yorCMO as a Fractional CMO

Learn How

Our Proven Process

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What Is yorCMO?

yorCMO matches B2B and B2C companies with vetted fractional CMOs who provide executive-level marketing leadership without the full-time cost or risk. Founded in 2016, yorCMO’s team brings over 1,000 collective years of marketing leadership experience. Typical clients are companies with $5M–$100M in annual revenue that need strategic marketing leadership, not just tactical execution.

Every CEO We Work With Hits the Same Moment…

The problem isn’t that marketing isn’t working. It’s that it doesn’t work without you.

Four forces converge until the status quo becomes intolerable. That’s when yorCMO enters.

1. The Revenue Plateau

Marketing is happening, vendors, campaigns, website. Growth has stalled. You can’t connect spend to results.

2. The Trust Erosion

Agencies over-promised. A marketing hire didn’t work. You are skeptical of every marketing claim.

3. The Founder Bottleneck

You are approving every ad, every email, every campaign. Unsustainable and it’s costing your business.

4. The Risk Calculation

A full-time CMO could mean $250K+ salary, 12-18 months of ramp, potential severance. yorCMO eliminates the risk cycle.

Three things yorCMO does that no agency, consultant, or solo fractional can.

Marketing Leadership That Runs While You Lead

You don’t need more marketing ideas. You need someone who owns the outcome, runs your marketing function, and frees you to lead your company without the cost or risk of a full-time hire.

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A Proven System That Connects Marketing to Revenue

We don’t bring ideas. We install a proven system of marketing controls — six fundamentals built over nine years and tested with hundreds of companies — and we run it continuously, every week, between strategy sessions.

27+ Senior CMOs. One Proven System. No Single Point of Failure

When you hire yorCMO, you’re not hiring one person you’re accessing a bench of 27+ seasoned marketing executives and the same proven system every one of them uses.

The Six Fundamentals of Marketing

The strategic foundation every yorCMO engagement is built on.

Know Where You Are Going

Understand Your Buyer

Positioning Your Offer

Align Sales & Marketing

Cadence & Accountability

Structuring Processes

Realize the Power of Marketing Done Well:

C-Level Marketing Expertise You Can Afford

A full-time CMO can be a major expense. Our Fractional Model allows you to add a CMO to your team at a fraction of the cost of a full-time hire with much less risk.

A Proven Process for Sustained Growth

We have developed a step-by-step guide to gaining the clarity you need to make confident moves and achieve unprecedented sales growth in your business.

A Partner that Integrates with Your Team

Unlike marketing vendors who retain their “outsider” status – yorCMO works on a fractional model, becoming your fiduciary partner and team member.

Learn More About Our Proven Process

Don’t Take Our Word for It!

What CEOs Say After Making the Switch

“I would highly recommend Jay and yorCMO to anyone seeking a trusted, results-driven marketing partner. My experience working with Jay and his team at yorCMO has been nothing short of outstanding. As our Fractional CMO, Jay’s in-depth understanding of the market dynamics and the creative strategies he implemented have been crucial in driving our business forward.

What truly sets Jay apart is his genuine passion for our brand and his commitment to achieving our goals. His hands-on approach ensured that not only did we have a solid marketing strategy, but we also had the constant support and insight to execute it effectively. The team at yorCMO seamlessly integrated with our in-house team, working diligently and providing innovative solutions that resonated with our target audience.

The results speak for themselves. Since engaging with Jay and yorCMO, we have seen tangible improvements in our brand recognition and customer engagement. It’s rare to find a partner who not only delivers on promises but goes the extra mile to understand your unique business needs and addresses them with precision.”

Kimi Tom, Founder, Market Dwellings

“Stacy’s strategic approach and innovative programs have already had a meaningful and measurable impact on our organization.

Her accomplishments are far beyond what I have experienced working with the many previous marketing officers (or professionals) in my career. This includes developing a new brand and positioning that are already gaining traction in the market.

Her value-add has exceeded my expectations, and I look forward to working together to build on this successful partnership.”

Steve Visconti, Xiid Corporation

“My company has been working with yorCMO for more than two years now and they have been a tremendous help.

The #1 reason for bringing them onboard was to increase presale revenue and first year revenue at K9 Resorts facilities throughout the Country. As pre sales were not part of our original grand opening marketing plan we didn’t know what to expect.

Within the first year of working with yorCMO our company created and launched a successful presales program and increased first year revenue by 50%.

I would highly recommend working with yorCMO if you are looking for the guidance and expertise of a seasoned Chief Marketing Officer but you do not have the need or budget to hire someone full time.”

Jason Parker, K9 Resorts

“Stacy from yorCMO has been a game-changer for us. As a fresh voice in the industry, she’s been both mentor and CMO, pushing us beyond our plateaued state. Her expertise has restructured and realigned our approach, and her emphasis on cross-departmental communication has united our team like never before.

Stacy’s audit opened our eyes to untapped potential, and her strategic insights have been invaluable. She’s not just about ideas; she brought in resources to support our lean marketing department.

I highly recommend a fractional CMO like Stacy. She’s knowledgeable, flexible, and her impact is tangible. She’s breathed new life into our marketing, refurbishing our assets and giving our vision new momentum.”

Matthew DeFinnis, Senior Marketing Specialist, and Nancy Rosentrater, COO. , Oxford Bank & Trust.

“yorCMO has brought our marketing to a new level.

I’ve had the privilege of partnering with yorCMO for over 6 years. As a trusted advisor, Jay Gordman has played a pivotal role in upgrading our online presence with a new website and social media platforms.

He introduced a successful email program that brought our marketing to a new level, and his strategic media budgeting yielded impressive returns on investment. Jay’s insights and expertise have been indispensable in our journey to success.”

David Kutler, President & Owner, Body Basics

“We have been working with Suzie Warner at yorCMO for a few years now. Right from the start, Suzie took the time to get to know our business – we’re a nonprofit serving struggling high school students – and quickly she understood our program inside and out.

She listens carefully to feedback and asks questions to get to the heart of what we’re working toward. Suzie keeps us on track with our long-term goals through quarterly sessions and we also have weekly check-ins to share progress on shorter-term goals.

We held our first fundraiser in 2019, and it was successful due to Suzie’s detailed project planning. She also has excellent design skills and works closely with vendors to make sure we are receiving the best quality work at a reasonable price.

Suzie worked with us on a monthly cost adjustment to address our needs and a shift in budget. Suzie is professional and fun to work with. We love working with Suzie.”

Carolyn Miller, D2 Center

“Brandie has been a great addition to our team – giving us a high level CMO contribution without having to have her full time.

We have accomplished some great things with her guidance!”

Dr. Brent Rising, Today’s Dental

Our Promise:

When you work with yorCMO, you get a senior marketing executive embedded in your leadership team, someone who owns the outcome, runs a proven system, and keeps your marketing moving even between sessions.