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How to Stop Wasting Money on Marketing and Start Making Data-Driven Decisions Introduction: Why Founders Fear Marketing For many founders and executives, marketing feels like gambling. You invest heavily in campaigns, hope for positive outcomes, and often receive...

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Breakeven to Profitability: Scaling Your Success

Reaching the breakeven point is a significant milestone in any business journey. It's the moment when you can breathe a small sigh of relief - your revenue is covering your expenses. But as any seasoned entrepreneur knows, this is just the beginning. The next...

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