Jeff Staats

CMO

Jeff Staats

CMO

Cleveland, OH

Fractional Expertise in Staffing, Professional Services & B2B Growth. Jeff brings 26 years of B2B marketing leadership to staffing firms, professional services firms, and B2B companies between $10M and $75M. He helps CEOs turn scattered marketing activity into a coordinated, accountable growth engine.

A word from Jeff:

Every growth plan needs a quarterback. Most companies I meet have plenty of marketing happening: an agency running ads, a coordinator posting on LinkedIn, a new tool someone bought last quarter. What they don’t have is anyone calling the plays. That’s how you get random acts of marketing and a pipeline nobody can predict.

I understand every seat, every perspective, and every win and failure. CEOs bring me in for marketing, but I look at every angle of the business to find where growth is really coming from, or where it’s stuck. The engagement may start in marketing, but it often ends with a full view of the business.

Want to know what’s really blocking your growth? Let’s talk.

Meet Jeff

Jeff started his career as a stockbroker, and he still treats marketing dollars like investments that have to earn a return. Over 26 years he has led marketing across corporate, agency, SaaS, and startup environments, including nearly a decade inside the staffing industry. He is the founder of MarketingQB, a fractional CMO practice built on strategy before tactics, systems over campaigns, and accountability to revenue.

His approach is practical. He starts by getting more out of the people and technology a company already has before recommending new spend. He builds one consistent message across sales, marketing, and recruiting, and he moves one thing forward every week. CEOs value him for his curiosity, his willingness to ask hard questions, and his readiness to make the hard calls.

How Jeff has helped clients…

  • For a staffing company, he led a three-year fractional CMO engagement that grew revenue from $30M to $40M while EBITDA tripled.
  • For a staffing company, he led a two-year fractional CMO engagement that took revenue from $5M to $8M, a 60% increase.
  • For a SaaS company, he grew the client base from 15 to 85 and built $2M in ARR from scratch in under a year.
  • For a staffing client, he delivered 30% year-over-year growth two years in a row.
  • He launched a new service line that reached $1M in annual recurring revenue within 12 months.
  • He helped a boutique performance marketing agency grow 3x in under two years.

Industry Expertise:

Staffing & Recruiting

Professional Services

SaaS & Technology

B2B Services

Marketing Agencies

Specialties

  • Go-to-Market Strategy
  • Sales & Marketing Alignment
  • Messaging & Positioning
  • Pipeline & Revenue Growth
  • Agency & Vendor Oversight
  • AI-Powered Marketing

 

 

  • Lead Generation
  • Marketing Reporting & Accountability
  • Team Leadership & Coaching
  • Marketing Audits & Roadmaps
  • Marketing Technology (HubSpot, Bullhorn, Sense, Apollo)

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