Meet Kelley

As a marketer, Kelley is driven by a strong sense of responsibility to both brands and consumers. Her desire is to develop marketing strategies and communications that help target audiences understand not only the benefits of the brand but also its true essence. And introducing region-specific and newly developed brands to broader audiences is always a welcomed challenge.

During her tenures at three major video game publishers, she and her teams were responsible for all marketing and branding initiatives for iconic consumer brands in the interactive entertainment space. In all of her marketing leadership roles, business growth has been a main focus and was achieved through strategic marketing planning that included product launches, strategic partnerships, global and domestic go-to-market strategies and omnichannel promotional campaigns.

Due to her belief in teamwork and collaboration, Kelley has built and mentored teams throughout her career. Additionally, she enjoys teaching and empowering future marketing leaders. She has been a long-time adjunct marketing instructor at Pepperdine University and more recently at WVU.

How Kelley has helped her clients:

Working directly with her CEO, Kelley led brand development and go-to-market strategies for a newly created automotive care (retail) brand. The eco-friendly express car wash chain is a differentiated concept that has launched in Southern California and Nevada with 20+ locations both operating and in development with projected revenues approaching $25 million.

She led all aspects of brand development and management including market research, competitive analysis, brand identity, positioning, messaging and pre-launch and launch omni-channel DTC marketing plans.

Collaborating with global teams in Europe and Asia, she developed go-to-market plans for the next generation of audio technologies for a leading audio company, expanding the company’s international value with strategic B2B consumer electronic partnerships. Non-US business scaled with an approximate rise in total net revenue of $15 million in the first year along with growing consumer brand recognition.

Kelley led Channel Marketing for the mobile division of a leading gaming publisher and formed strategic relationships with wireless carriers in the US and Canada allowing her to leverage their large telecom budgets to advertise the company’s portfolio of brands.  Advertising channels included broadcast TV,  radio, big box and carrier retail promotions. The win: internal advertising costs remained low while brand awareness soared.

Directly supported international business expansion at a major gaming publisher by partnering with EU and APAC Managing Directors on P/L goals for US-based game titles. Collaborated with local territories regarding brand usage and guidelines, retail sell-in and local partnerships with broadcast TV and global movie releases. The direct result: International contributions scaled up rapidly from 15% to 33% in two years.

• Global Brand Management
• Go-to-Market Strategy
• Marketing Management
• Pricing Management
• New Product Development and Launches
• Strategic Business Planning
• Market Research
• Competitive Assessment
• Segmentation
• Positioning and Messaging