Mark Bowerman is a marketing strategist and leader with extensive experience at professional services firms such as PwC, KPMG, Grant Thornton, and BearingPoint. Most recently serving as marketing lead for PwC’s Banking and Capital Markets sector, he helps firms translate complex offerings into compelling, differentiated value propositions that open doors with senior decision-makers and drive measurable pipeline.

Examples of integrated campaigns he has designed and executed include: 

• Rebooted a stalled digital banking offering, repositioning it as a business transformation platform by refocusing target buyer and benefits and refining sales training and toolkits, growing pipeline 10x in under a year. 
• Grew audience for the banking sector’s marquee thought leadership 3x year-over-year through email, content syndication, organic and paid search, and webcast cross-promotion. Led the US launch of a strategy book, resulting in +$20M in influenced revenue. 
• Designed and executed a coordinated sponsored-event strategy, generating $30M in influenced wins from a $600K investment. 
• Developed intimate client peer exchange formats, convening buyers and stakeholders for candid discussions on priority topics. 
• Took marketing lead roles in response to pivotal market and firm events – eg, global financial crisis, COVID, 2023 banking crisis, and firm M&A integration. 
• Conceived and led development of internal websites to drive internal adoption of the firm’s go-to-market strategy and business development priorities. 

Mark is based in Philadelphia, PA, and is available as a fractional CMO, supporting growth-stage firms with a combination of strategic insight and practical execution.