About the Author:

Rich is one our fractional CMO’s and can be contacted at rich@yorcmo.com. He’s held leadership roles at top agencies, directed marketing for a Fortune 100 company and been CMO at a leading regional retail chain. He’s also worked successfully in a number of start-ups and fast growth venture capital backed firms. Rich is an expert in integrated marketing, including analysis, strategic planning and campaign management, He is also co-author of “Authenticity: Building a Brand in an Insincere Age” which is available from Praeger Press in Jan 2020. 

Rich is based in the Greater Chicagoland Area and has strong experience working with clients in Retail, Grocery, Food & Beverages and Consumer Goods.

For more information about yorCMO’s affordable, effective fractional marketing planning process – or to speak with Rich Taylor about his approach to building brand authenticity – call 773-368-5135 or send an email to rich@yorCMO.com.