yorCMO is pleased to announce the addition of Lisa Sperow, Charlotte, NC., as the newest CMO.

With Lisa’s hiring, Omaha-based yorCMO adds a decorated marketing executive with broad strategic marketing experience.

Lisa has a proven talent and passion for developing marketing strategies that lead to increased revenues.

She has worked in sales, operations, and marketing roles in industries including financial services, software and technology, apparel, and healthcare, always focusing on improving processes that drive sales growth

.Having been involved in several startup / expansion roles across her career, Lisa is skilled in quickly assessing the opportunities that will align sales and marketing and drive both quick wins and long-term growth.

With a strong background in digital marketing and e-commerce, she enjoys the process of creating a commanding web presence supported by a thoughtful omnichannel marketing program. With experience working with companies from the startup to enterprise level, Lisa understands the importance of establishing cross-departmental relationships.

“The goal is always to work together in accomplishing objectives and solving challenges”, says Lisa, who especially enjoys connecting with her clients to understand more fully about their needs, buyer’s journey, and different personas.

Lisa loves to use her marketing skills and experience to make a difference in the lives of business owners and the clients she serves.

“With the addition of Lisa to the team, yorCMO continues to expand its footprint in the greater Charlotte area markets and benefits greatly from her years of proven marketing success across a variety of industries” says Joe Frost, yorCMO co-founder.

The yorCMO Fractional Marketing System  allows companies that struggle with a lack of marketing expertise to reap the benefits of seasoned professionals at a fraction of the cost.

Inquiries or more information about yorCMO:  

Jay Gordman at jay@yorcmo.com or at 402-630-5440.