In this case study, we examine the implementation and marketing of a Risk Baked Loan Pricing Model for a Banker’s Bank on the West Coast.
They faced a unique hurdle in marketing their Risk-Based Loan Pricing Model – a rather difficult product explain leaving their sales team scratching their heads when it came to introducing and implementing it with clients.
Intrinsically tied to the success of their highly profitable interest rate swaps business, this model needed traction that the bank was not able to achieve on its own. Let’s explore the journey they undertook to tackle this challenge head-on.
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West Coast Banker’s Bank
