How can you choose the right Key Performance Indicators? How can you effectively measure your marketing strategy success? In this edition of “Ask a CMO”, Amanda Costanzi, Fractional CMO, explains that too often businesses without marketing leadership in their...
Marketing is often referred to as a soft science, but a science, no less. Like other scientific disciplines, measurement in marketing is paramount to understanding efficacy and impact. Too often, businesses without marketing leadership in their C-suite find it...
Looking for guidance on growing your business can be a daunting task. If you’re a small-to-mid-sized company and lack the resources for your own marketing team, how do you know who to trust with your business? The average marketing consultant is a gamble; they can...
Modern Marketing is Meant to Fail. Plan for it. Do you plan for marketing failures? It’s best if you do. An example of an unplanned marketing failure would be selling men’s clothing ONLY in men’s magazines. The reason that is a fail? Because women are often the...
yorCMO is excited to announce the addition of Amanda Costanzi as their newest Fractional CMO. Amanda is based in Denver, Colorado. With her onboarding, the Omaha-based organization broadens national reach and adds a seasoned marketing executive with 15+ years of...
