by Marguerite Yeo | Aug 3, 2023 | Marguerite Yeo
There is a lot of marketing noise that you have to cut through. That is why establishing your personal brand and the credibility of your expertise is crucial to your success. Showcasing your expertise is easier said than done, but is essential to opening yourself up...
by Marguerite Yeo | Jul 6, 2023 | Marguerite Yeo
In my experience working at startups and speaking with founders, sales, and finance teams, the first thing that often comes to mind about what marketing entails is advertising campaigns and lead generation tactics. While these aspects are undoubtedly important, they...
by Marguerite Yeo | Jun 1, 2023 | Marguerite Yeo
As a marketing manager, have you ever had a boss cut a substantial portion of your budget allocated to brand campaigns because s/he felt it wasn’t critical?  As a CEO/COO/CFO/CRO, have you been tempted to cut the marketing team’s budget because you felt brand...
by yorCMO | Apr 26, 2023 | Marguerite Yeo, yorCMO
yorCMO is proud to welcome Marguerite Yeo as its Chief Marketing Officer. Marguerite brings over 14 years of proven marketing leadership experience to the team. Her expertise in accelerating market expansion, improving marketing ROI, and driving growth for startups...
