by yorCMO | Mar 19, 2024 | yorCMO
Suppose you’ve reached a stage in your marketing journey where you’ve realized artificial intelligence (AI) will be an invaluable asset to what you’re already doing. In that case, there’s a logical next question that follows. “How do I pick the right AI tools and...
by yorCMO | Mar 13, 2024 | yorCMO
Marketing comes down to more than just knowing the best way to go about things. It’s also all about how those things get done. It’s why you could understand the fundamentals of volleyball but not be able to land a single spike if your on-the-court execution falls...
by yorCMO | Mar 11, 2024 | yorCMO
Burnout is almost inevitable for most employees, but one group that’s especially at risk is high achievers. It makes sense. Your highest achieving workers are putting tremendous time, energy, and effort into their projects and striving for more, which puts enormous...
by yorCMO | Mar 7, 2024 | yorCMO
It seems like brands these days have to pivot on a dime to stay relevant. Hopping on trends or replicating a meme are fun, and often important, ways to get more brand visibility—but they expire quickly and don’t get across exactly what your brand does. The core of...
by yorCMO | Mar 5, 2024 | yorCMO
By 2030, AI is expected to generate over $15 trillion for the global economy, according to a study by Price Waterhouse Cooper. Marketing is one field that is expected to be especially impacted, with new tools emerging regularly. Nowadays, marketers are expected...
by yorCMO | Feb 28, 2024 | yorCMO
So, you’ve decided you want to give fractional CMOs a shot. You’re excited to bring aboard a new marketing leader with expertise in an area you need help with, and you can’t wait to start reaping the benefits. Pause. Not all fractional CMOs are created equal, and the...
