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From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI

From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI

by Joseph Frost | May 5, 2023 | Joseph Frost, yorCMO

Marketing PTSD? You’ve been burned a time or two by marketing vendors who overpromise and underdeliver.   Never again.   There MUST be a way to know whether your strategies are driving results or whether they’re not. But with so many different channels and metrics to...
Privacy Regulations and Lead Generation: How a Fractional CMO Can Help You Comply

Privacy Regulations and Lead Generation: How a Fractional CMO Can Help You Comply

by Jay Gordman | Apr 27, 2023 | Jay Gordman, yorCMO

Marketing has long relied on insights into target demographics for success. Lead generation is the process of identifying and cultivating those potential customers.  It’s a critical aspect of business growth and revenue generation, but some companies have been known...
yorCMO Expands Bench of Fractional CMOs with Addition of Marketing Leader Marguerite Yeo

yorCMO Expands Bench of Fractional CMOs with Addition of Marketing Leader Marguerite Yeo

by yorCMO | Apr 26, 2023 | Marguerite Yeo, yorCMO

yorCMO is proud to welcome Marguerite Yeo as its Chief Marketing Officer. Marguerite brings over 14 years of proven marketing leadership experience to the team. Her expertise in accelerating market expansion, improving marketing ROI, and driving growth for startups...
5 Benefits of Hiring a Fractional CMO for CEOs That Go Beyond Lead Generation

5 Benefits of Hiring a Fractional CMO for CEOs That Go Beyond Lead Generation

by yorCMO | Apr 20, 2023 | yorCMO

As CEO, you know good marketing is essential to any successful business. Marketing has the power to a revenue plateau into a staircase.   However, with so many responsibilities on your plate, it can be challenging to give marketing the attention it needs.  You’re...
Expanding Your Franchise: The Power of Innovation and Resource Utilization

Expanding Your Franchise: The Power of Innovation and Resource Utilization

by Dave Blanchard | Mar 30, 2023 | Dave Blanchard, yorCMO

In today’s ever-changing business landscape, innovation is key to staying ahead of the competition. This is particularly true in the world of franchises, where maintaining a strong and consistent brand while also adapting to changing consumer demands can be a...
Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success

Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success

by Jay Gordman | Mar 22, 2023 | Jay Gordman, yorCMO

When it comes to marketing your firm, it’s easy to get caught up in the numbers game. How many leads can we generate? How many social media followers can we gain? But the truth is, marketing for quantity alone may not be the most effective strategy for long-term...
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