A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from which all the marketing acorns fall. They are the person who decides how, where, and when to market a company’s products...
Sometimes companies find themselves with a mish-mash of a marketing department. Maybe you have entry-level people who need an extra push to grow their strategic marketing experience. Perhaps your marketing “department” is a one-person show that simply can’t get...
Marketing is essential for growing your business. But left unchecked, marketing can become a significant drain on your budget. You need to get results, but you also want to make the most of your investment in marketing. How can you get more mileage out of your...
Sometimes brands embrace new marketing campaigns as a Hail Mary effort to increase revenues. While new campaigns are always exciting, a lack of measurement and accountability means your marketing efforts can actually hurt you — and you probably won’t realize it until...
While you may have a quality product or service that perfectly meets your target audiences’ needs, that usually isn’t what converts them into paying customers and brand advocates. In most cases, it’s your brand’s story and ability to form an emotional connection with...
Business owners looking to scale their business usually understand that marketing is a pivotal driver of sales and revenue. In their efforts to cut costs, many businesses attempt “DIY” marketing, and the results are often poor. But you don’t have to break the bank to...
