by yorCMO | Nov 22, 2023 | yorCMO
We’ll spoil the answer for you: It’s both. But it’s not as simple as it sounds. Every quarter, teams are expected to create new stretch goals, and reaching big goals can be even more difficult if you don’t know which teams to assign to which project. Sales and...
by yorCMO | Nov 20, 2023 | yorCMO
Your customers are overloaded with options. With so many reputable companies to choose from, making sure what you’re offering is unique and valuable to them—and marketed appropriately—is crucial for setting your brand apart from the competition. This is called your...
by yorCMO | Nov 13, 2023 | yorCMO
You know aligning your sales and marketing goals is important—but let’s put that importance in numbers. Businesses that deal with sales and marketing misalignment lose over a trillion dollars per year. But here’s the good news: Getting your goals on the same page...
by yorCMO | Nov 9, 2023 | yorCMO
When you engage with a marketing professional—no matter what industry you are in—you expect one, simple thing: that they know what your company does. But for our client, Ab DeWeese, Founder of a Texas-based engineering services company this was not his experience...
by yorCMO | Oct 30, 2023 | yorCMO
The “Why” and “How” of Storing Client Information and Documenting Marketing Opportunities. Here’s the deal: Knowing your customer is the bread and butter of any marketing strategy. The data that you can collect about your customers can be used to incredible...
by yorCMO | Oct 25, 2023 | yorCMO
Demand generation is your way of creating interest in your products. While simple in theory, executing an effective demand generation campaign involves a careful balance of giving your audience the information they need while also incentivizing them to engage further...
