Pivot and Recovery Framework

Pivot and Recovery Framework

https://vimeo.com/416047730   About the Author: Joseph is CMO and co-founder of yorCMO. In his role as CMO, he focuses his efforts on finding new CMOs to add to the yorCMO team, and developing their client marketing efforts. Prior to founding yorCMO in 2017, he...
Marketing Strategy for Your Ideal Customers

Marketing Strategy for Your Ideal Customers

​It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you learn about marketing. But how do you know your campaign is reaching the right people? Does your image really appeal to your...
Put on a WIG to Get Marketing Superpowers

Put on a WIG to Get Marketing Superpowers

I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could you gain...