A luxury pet services franchise makes more tails wag with yorCMO

K9 Resorts is a fast-growing luxury dog hotel that offers dog boarding and daycare services. It currently has 26 open locations primarily in the northeast and midwest. It has another 140 locations that will open over the coming months and years.

In 2021, under the leadership of CEO Jason Parker, K9 Resorts Luxury Pet Hotel faced several significant marketing challenges. First, he wanted to reduce the time to breakeven when new locations opened. This would increase the value of franchisees and make franchisees happier with their business while also making it easier to sell more franchises.

Second, K9 Resorts was rapidly opening new locations and needed a marketing manager to support new owners with their grand openings.

In 2021, the company began working with yorCMO and within 4 months, the market strategy designed already exceeded their business goals. Let’s learn about how they’ve maintained and expanded their business.

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A luxury pet services franchise makes more tails wag with yorCMO

Dave Blanchard

Dave Blanchard

author

Dave has contributed leadership in a broad variety of roles and business units over a 26 year marketing career with a Fortune 50 Technology Market Maker.

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