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Product marketing and demand generation go hand in glove – Aditi Karandikar

Product marketing and demand generation go hand in glove – Aditi Karandikar

by yorCMO | Mar 28, 2023 | Aditi Karandikar, Podcast

Today’s guest is a data-driven performance marketing executive with over a decade of experience and demand generation. She’s grown and mentored lean marketing teams from scratch. She was named one of the 10 most inspiring women leaders in 2021 by I E R A Women...
How A Leading Financial Technology Company Closed Their $75m Marketing Gap in A Competitive Post-Lockdown Market.

How A Leading Financial Technology Company Closed Their $75m Marketing Gap in A Competitive Post-Lockdown Market.

by yorCMO | Mar 9, 2023 | Aditi Karandikar, Case Study

A FinTech company based on Silicon Valley, worth $1 Billion in revenue, with 5000+ employees, and a leader in delivering branded payment solutions was facing a major business growth challenge and they urgently needed a solution. THE CHALLENGE: The company was...
Is A Fractional CMO The Right Fit For Your Business?

Is A Fractional CMO The Right Fit For Your Business?

by yorCMO | Mar 7, 2023 | Aditi Karandikar, yorCMO

The Covid-19 pandemic caused a disruption to the work ecosystem as we knew it, but that – as it turns out – isn’t an entirely negative thing. The pandemic gave us a gift: a unique opportunity to explore different ways of working.   As people reset the...
Data-driven Marketer, Aditi Karandikar joins yorCMO

Data-driven Marketer, Aditi Karandikar joins yorCMO

by yorCMO | Feb 15, 2023 | Aditi Karandikar, yorCMO

yorCMO, the go-to fractional marketing firm for growth-minded CEOS, is pleased to announce the addition of Aditi Karandikar of San Jose, California, to their team. As one of the newest Fractional CMOs to join the Omaha-based company, Aditi adds value with her...

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