Everyone loves data these days. And it comes in handy when you’re trying to understand buyers (the key to influencing their decisions). However, data is just the beginning. To approach audiences based on their needs, not what you think their needs are, you have...
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the mark . You may have made enough sales to survive. But if you haven’t done this one thing, you might...
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts understand. But over time, I’ve learned it is SO much more than a spreadsheet label. My own first CLV “aha” was learning that a 10% increase in retention...
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly...
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money...
Everyone loves data these days. And it comes in handy when you’re trying to understand buyers (the key to influencing their decisions). However, data is just the beginning. To approach audiences based on their needs, not what you think their needs are, you have...
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly...
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts understand. But over time, I’ve learned it is SO much more than a spreadsheet label. My own first CLV “aha” was learning that a 10% increase in retention...
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the mark . You may have made enough sales to survive. But if you haven’t done this one thing, you might...
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money...
Everyone loves data these days. And it comes in handy when you’re trying to understand buyers (the key to influencing their decisions). However, data is just the beginning. To approach audiences based on their needs, not what you think their needs are, you have...
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts understand. But over time, I’ve learned it is SO much more than a spreadsheet label. My own first CLV “aha” was learning that a 10% increase in retention...
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly...
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the mark . You may have made enough sales to survive. But if you haven’t done this one thing, you might...
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money...
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