by Jay Gordman | Jan 16, 2020 | Jay Gordman, News
A fresh perspective on marketing can completely change a company’s perspective of its own product positioning and lead to stunning improvements in revenue. yorCMO’s cofounders Jay Gordman and Joseph Frost recently analyzed this phenomenon in a discussion about a...
by Kristin Kruse | Dec 19, 2019 | Jay Gordman, News
So you know you need marketing help. You may even have decided fractional marketing is the answer. After all, everyone has been talking about fractional marketing as a solution to mitigate the high costs of marketing management while still tapping a high level of...
by Jay Gordman | Aug 27, 2019 | Jay Gordman, News
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by Kristin Kruse | Aug 8, 2019 | Jay Gordman, News
Sales process development and marketing alignment melds team together.ChallengesLincoln’s marketing challenges were two fold. There was no lead generation in place, and no way to nurture their customers or identify new prospects. The company had done very little...
by Jay Gordman | May 14, 2019 | Jay Gordman, News
Creation of company-wide marketing system brings more people home. Nye Health Services (www.nyehealthservices.com) is an award-winning, family-owned company that prides itself on making seniors feel at home across seven campuses in Nebraska and Wyoming. They tailor...
by Jay Gordman | Feb 28, 2019 | Jay Gordman, News
You’ve heard of the 80/20 Rule….80% of your business comes from 20% of your clients. Why is it that average businesses are able to only get 20% of their total revenue from their best customers? How can you change your sales model in order to turn this around? First...
