by Jay Gordman | Apr 27, 2023 | Jay Gordman, yorCMO
Marketing has long relied on insights into target demographics for success. Lead generation is the process of identifying and cultivating those potential customers. It’s a critical aspect of business growth and revenue generation, but some companies have been known...
by Jay Gordman | Mar 22, 2023 | Jay Gordman, yorCMO
When it comes to marketing your firm, it’s easy to get caught up in the numbers game. How many leads can we generate? How many social media followers can we gain? But the truth is, marketing for quantity alone may not be the most effective strategy for long-term...
by Jay Gordman | Jun 20, 2022 | Jay Gordman, Uncategorized
You have a challenge: You are struggling to get quality people to respond to your job ads. Not having the right people in your company is hurting your growth and adding pressure to your team. You are Frustrated: It shouldn’t be so hard to hire good people… We...
by Jay Gordman | May 27, 2021 | Jay Gordman
Sometimes brands embrace new marketing campaigns as a Hail Mary effort to increase revenues. While new campaigns are always exciting, a lack of measurement and accountability means your marketing efforts can actually hurt you — and you probably won’t realize it until...
by Jay Gordman | Mar 11, 2021 | Jay Gordman, Uncategorized
A well-crafted, sustainable marketing campaign is at the core of every successful business. But while large companies have resources for entire marketing teams, smaller ones typically don’t, and finding the time to research, strategize, and execute successful...
by Jay Gordman | Jun 18, 2020 | Jay Gordman, News
See Chief Marketing Officer Jay Gordman’s full video discussing this lawn & garden retailer’s pivot during the pandemic: Full Video Here. Challenges The shutdown of retail sales was doubly challenging for Mulhall’s because, when the lockdown began,...
