Sometimes brands embrace new marketing campaigns as a Hail Mary effort to increase revenues. While new campaigns are always exciting, a lack of measurement and accountability means your marketing efforts can actually hurt you — and you probably won’t realize it until...
There are nearly 775,000 franchise businesses spread out in hundreds of locations across the United States. Franchises vary in size from two locations to thousands, occupying local markets as different as two areas of the same town or multiple locations nationwide....
A well-crafted, sustainable marketing campaign is at the core of every successful business. But while large companies have resources for entire marketing teams, smaller ones typically don’t, and finding the time to research, strategize, and execute successful...
See Chief Marketing Officer Jay Gordman’s full video discussing this lawn & garden retailer’s pivot during the pandemic: Full Video Here. Challenges The shutdown of retail sales was doubly challenging for Mulhall’s because, when the lockdown began,...
https://vimeo.com/416052320 About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a...
See Chief Marketing Officer Jay Gordman’s full video discussing this dental clients’ pivot during the pandemic: Full Video. Challenges During the month of March 2020, due to the highly communicable nature of COVID-19, the State of Nebraska required...
