by Jamie Coffey | Oct 18, 2019 | Jamie Coffey, News
Jamie Coffey has worked as a fractional CMO with a wide variety of clients to help them maximize results. In many cases, her work has allowed clients to achieve goals they had not been able to reach before by applying marketing strategies that align with sales...
by Jamie Coffey | Sep 12, 2019 | Jamie Coffey, News
Many companies settle for marketing whenever they can get it done. They push out one campaign at a time based on current needs, then call it good until next time. It’s like giving a gift in pieces – you can’t use a machine or play a board game until you get all the...
by Jamie Coffey | Jul 22, 2019 | Jamie Coffey, News
Rocks, Pebbles, Sand: How to Focus on What Really Matters Most companies try to focus on too many objectives at once. It’s tempting to create a long list of goals, because then you feel as though you are doing a lot. However, in practice, if everything is important,...
by Jamie Coffey | Jun 28, 2019 | Jamie Coffey, News
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts understand. But over time, I’ve learned it is SO much more than a spreadsheet label. My own first CLV “aha” was learning that a 10% increase in retention can double CLV....
by Jamie Coffey | May 23, 2019 | Jamie Coffey, News
Even with excellent strategic planning processes, most companies are not fully aligned on critical business and marketing goals and how to get there. Misalignment of marketing and sales is legendary! It’s critical to fix this natural gap, and I’d like to suggest...
by Jamie Coffey | Apr 22, 2019 | Jamie Coffey, News
Organic search. When clients hear me talk about it, their eyes haze over and I can tell they’re thinking, “what does that even mean?” Simply put, organic search is the unpaid Google listings that you get when when you search for specific terms (keywords). These...
