by Jamie Coffey | Feb 25, 2021 | Jamie Coffey, yorCMO
Business owners looking to scale their business usually understand that marketing is a pivotal driver of sales and revenue. In their efforts to cut costs, many businesses attempt “DIY” marketing, and the results are often poor. But you don’t have to break the bank to...
by Jamie Coffey | Jun 11, 2020 | Jamie Coffey, News
See Chief Marketing Officer Jamie Coffey’s full video discussing this cybersecurity firm’s pivot during the pandemic: https://yorcmo.com/cybersecurity-case-study/ Challenges This software provider typically attended 2-3 significant numbers of tradeshows and...
by Jamie Coffey | Jun 8, 2020 | Jamie Coffey, News
https://vimeo.com/416051666 For more information about yorCMO and assistance with aligning sales and marketing, contact Jamie Coffey at (703) 755-5774 or at jamie@yorcmo.com About the Author: Jamie is a results-driven marketing leader with 20+ years of success...
by Jamie Coffey | Oct 18, 2019 | Jamie Coffey, News
Jamie Coffey has worked as a fractional CMO with a wide variety of clients to help them maximize results. In many cases, her work has allowed clients to achieve goals they had not been able to reach before by applying marketing strategies that align with sales...
by Jamie Coffey | Sep 12, 2019 | Jamie Coffey, News
Many companies settle for marketing whenever they can get it done. They push out one campaign at a time based on current needs, then call it good until next time. It’s like giving a gift in pieces – you can’t use a machine or play a board game until you get all the...
by Jamie Coffey | Jul 22, 2019 | Jamie Coffey, News
Rocks, Pebbles, Sand: How to Focus on What Really Matters Most companies try to focus on too many objectives at once. It’s tempting to create a long list of goals, because then you feel as though you are doing a lot. However, in practice, if everything is important,...
