by Jamie Coffey | Jun 11, 2020 | Jamie Coffey, News
See Chief Marketing Officer Jamie Coffey’s full video discussing this cybersecurity firm’s pivot during the pandemic: https://yorcmo.com/cybersecurity-case-study/ Challenges This software provider typically attended 2-3 significant numbers of tradeshows and...
by Jamie Coffey | Jun 8, 2020 | Jamie Coffey, News
https://vimeo.com/416051666 For more information about yorCMO and assistance with aligning sales and marketing, contact Jamie Coffey at (703) 755-5774 or at jamie@yorcmo.com About the Author: Jamie is a results-driven marketing leader with 20+ years of success...
by Jamie Coffey | Oct 18, 2019 | Jamie Coffey, News
Jamie Coffey has worked as a fractional CMO with a wide variety of clients to help them maximize results. In many cases, her work has allowed clients to achieve goals they had not been able to reach before by applying marketing strategies that align with sales...
by Jamie Coffey | Sep 12, 2019 | Jamie Coffey, News
Many companies settle for marketing whenever they can get it done. They push out one campaign at a time based on current needs, then call it good until next time. It’s like giving a gift in pieces – you can’t use a machine or play a board game until you get all the...
by Jamie Coffey | Jul 22, 2019 | Jamie Coffey, News
Rocks, Pebbles, Sand: How to Focus on What Really Matters Most companies try to focus on too many objectives at once. It’s tempting to create a long list of goals, because then you feel as though you are doing a lot. However, in practice, if everything is important,...
by Jamie Coffey | Jun 28, 2019 | Jamie Coffey, News
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts understand. But over time, I’ve learned it is SO much more than a spreadsheet label. My own first CLV “aha” was learning that a 10% increase in retention can double CLV....
