by Rich Taylor | May 24, 2023 | Case Study, Rich Taylor
Learn how a Dental Practice Reduced Marketing Spend by 20% and Increased Revenue by 250% with the help of a Fractional CMO. Overview: A medical practice specializing in Dental Implants with 5 locations in three states was experiencing inconsistent growth....
by Rich Taylor | Jul 8, 2021 | Rich Taylor
To see a return on marketing investment (ROMI), you have to master the delicate art of managing a marketing department’s budget. Unfortunately, even the most sophisticated marketing teams struggle to calculate their true marketing ROI. If you’re a CEO or leader, it...
by yorCMO | Mar 24, 2021 | Rich Taylor
Identifying the root cause of poor marketing performance – Ask a CMO from yorCMO on Vimeo. At yorCMO, we have helped business owners tackle the root cause of poor Marketing performance. In this edition of “Ask a CMO”, Rich Taylor, one of our Fractional CMOs,...
by Rich Taylor | Feb 11, 2021 | Rich Taylor
Poor marketing performance can be a frustrating, expensive roadblock. When you’ve invested in the growth of your business and you don’t see the anticipated results, it can be a struggle to identify which marketing tactics are working, which aren’t, and how to move...
by Rich Taylor | May 28, 2020 | News, Rich Taylor
See Chief Marketing Officer Rich Taylor’s full video discussing this dental clients’ pivot during the pandemic: Full Video Here Challenges Plumbers and trade professionals regularly purchase the supplies they need, such as pipe, fittings, faucets, sinks, toilets,...
by Rich Taylor | May 26, 2020 | News, Rich Taylor
About the Author: Rich is one our fractional CMO’s and can be contacted at rich@yorcmo.com. He’s held leadership roles at top agencies, directed marketing for a Fortune 100 company and been CMO at a leading regional retail chain. He’s also worked...
