by Rich Taylor | May 26, 2020 | News, Rich Taylor
About the Author: Rich is one our fractional CMO’s and can be contacted at rich@yorcmo.com. He’s held leadership roles at top agencies, directed marketing for a Fortune 100 company and been CMO at a leading regional retail chain. He’s also worked...
by Rich Taylor | Dec 12, 2019 | News, Rich Taylor
There’s no doubt in anyone’s mind marketing has changed. However, many of us in marketing are still trying to get our minds around the latest changes and decide what to do about them. What’s at the heart of these changes? What exactly do we need to be doing now to...
by Rich Taylor | Nov 7, 2019 | News, Rich Taylor
Listening to and responding to customers isn’t exactly something new. In fact, doing research with your customers has long been a best practice when it comes to building a business and brand.Customer insight is also a pillar of strategic planning. Understanding your...
by Kristin Kruse | Oct 1, 2019 | News, Rich Taylor
yorCMO is pleased to announce the addition of Rich Taylor to our team. Rich is a CMO based in the greater Chicagoland area. With Rich onboard, Omaha-based yorCMO adds a strategic marketing expert who has worked with national, regional and local brands to successfully...
by Rich Taylor | Sep 26, 2019 | News, Rich Taylor
Have you ever been frustrated when something isn’t working? Maybe an item you purchased with “some assembly required” that just isn’t fitting together like it’s supposed to. Or you can’t fix that problem on your computer despite following the how-to advice and online...
by Rich Taylor | Sep 19, 2019 | News, Rich Taylor
Results. Every business wants them, yet 3 in 4 CEO’s don’t trust marketers to deliver them. In fact, a study from a few years ago revealed that “8 in 10 CEOs believe marketers are disconnected from company’ financial results.” Wow! That’s a big trust problem. Is this...
