Nanda is an accomplished and disciplined B2B marketing executive with extensive expertise in driving revenue, acquiring and retaining customers, and revitalizing brands ranging from small to mid-sized businesses to Fortune 500 organizations.

She has a solid track record of developing and executing growth marketing strategies using the right combination of customer experience, life cycle management, content marketing, and brand strategy informed by customer insights and marketing analytics to drive revenue and ROI.

Nanda is resolute in her commitment to empowering teams and collaborating cross-functionally with key stakeholders to drive successful outcomes.

How Nanda has helped clients…

For a Global Coaching Organization for CEOs, Nanda built a new marketing organization of world-class team members to achieve growth targets, while evaluating new ways to increase marketing efficiency.

• She created a new website to elevate the brand experience and capture new leads which resulted in a 5% increase in conversion rate in the first 3 months.
• Developed a scalable go-to-market strategy, resulting in a 50% increase in sales-qualified leads in the first year.

As VP of Marketing and Communications for a global membership organization for CEOs and Business Owners, Nanda transformed brand messaging and positioning by developing customer journey mapping and personas to connect with prospects at each stage of the buyer’s journey, increasing YOY lead volume.

• She created a 35% reduction in the average cost of acquiring a new member by optimizing media spend through prioritizing channels, cross-channel remarketing, beta-testing, and moving some functions in-house.
• Oversaw a cross-functional marketing team to create and launch a new website resulting in a steady increase in web traffic to upwards of 65%.