yorCMO, the go-to fractional marketing firm for growth-minded CEOS, is pleased to announce the addition of Nanda Grandison, San Diego, CA., as the newest CMO to join their team. With Nanda’s hiring, Omaha-based yorCMO adds an accomplished B2B marketing executive with a wealth of experience in driving revenue and revitalizing brands.
I am a Fractional Chief Marketing Officer with extensive expertise driving revenue, acquiring, and retaining customers, and revitalizing B2B brands ranging from mid-sized businesses to fortune 500 organizations. – Nanda Grandison
Nanda has a proven track record of developing and executing marketing strategies for small to mid-sized businesses, as well as Fortune 500 organizations. Regardless of company size, Nanda remains particularly adept at finding the right strategy for new business growth.
As a high achiever who consistently exceeds established goals, Nanda loves to stay ahead of the curve. Her passion for researching new markets and capitalizing on trends allows her to continually do just that.
For a Global Coaching Organization for CEOs, Nanda built a new marketing organization of world class team members to achieve growth targets, while evaluating new ways to increase marketing efficiency. She created a new website to elevate the brand experience and capture new leads which resulted in a 5% increase in conversion rate in the first 3 months. Nand, also developed a scalable go-to-market strategy, resulting in a 50% increase in sales qualified leads in the first year.
For a global membership organization that supports CEOs and business owners, she served as VP of Marketing, ensuring close alignment on partnership before, during, and after closing the deal. These deals increased top-of-funnel leads by 15% and new member acquisition by 5%. She also oversaw a cross-functional website launch team that resulted in a 65% increase in web traffic and optimized media spend, resulting in a 35% reduction in the average cost of acquiring a new member.
With a personal commitment to integrity, Nanda is known as an ethical and passionate leader committed to empowering teams, building relationships, and collaborating cross-functionally with key stakeholders in ways that drive results.
Her industry’s experience includes:
- B2B Professional Services
- Accounting
- Financial Services
- Insurance
- PE-backed companies
- Multi-discipline firms
- Solution Selling
- Coaching/Subscription
The yorCMO difference
At yorCMO we see an opportunity to help businesses that are struggling to align marketing and sales with their goals and objectives. The marketing strategies our Fractional CMO’s develop and execute help close this knowledge and performance gap. Our clients gain clarity into their marketing initiatives while producing more leads, sales, and revenue for their business.
Our proven process and fiduciary partnership model has been crafted with top marketing executives and tested time and again with out clients. This repeatable process is dependable enough for predictable growth, yet flexible enough to accommodate your unique marketing needs and it is designed to support B2B and B2C companies regardless of size or industry offering instant access to C-Level talent with highly customized and flexible engagements.
Contact us today and let’s see how we can help you achieve your business goals: info@yorcmo.com