Today’s guest is an accomplished and disciplined B2B marketing executive. She has a solid track record of developing and executing growth marketing strategies and has extensive expertise and experience in managing multinational teams. Please welcome to the show, Nanda Grandison! Nanda is a fractional CMO at yorCMO, and joins the host Joe Frost to share what she sees as the biggest opportunities for C-Suite executives.


  • As a CEO, you need to ensure that there is a renewed focus on driving growth through retention. You want to make sure you are understanding the clients you have inside your organization and know how to course correct when appropriate.
  • Referrals are typically organic and are a great way to re-invest in a client. There is transparency with clients in making referrals and how it shows your appreciation or gratitude to clients.
  • When you are onboarding clients, you want to make sure that you are being extremely thoughtful and documenting every step of the process. You want to check on a regular basis to make sure that proper service is being provided to clients.
  • You want to be able to help clients understand what is coming down the line and show them what else you can do to help them. This will help the clients better understand their future and how you are setting them up for success.
  • If you have employees working remotely, hybrid or in person, you want to make sure that the employees still feel connected to the clients. 
  • There are many different types of ways to connect with clients, ranging from leaning on vendors to host an event to traveling several hours away to a destination to connect with a client.

Quote of the Show:

1:25 “It’s not an or for retention versus acquisition. It’s an and.


Ways to Tune In

Joseph Frost, Co-Founder of yorCMO, hosts this weekly retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite. Subscribe

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