Meet Robert

Robert is a seasoned marketing strategist who delivers results-driven leadership to help businesses scale strategically. His approach is rooted in installing the practical systems and strategies that make marketing work, supported by the practical implementation of AI and a focus on creating alignment across the entire revenue team. He partners with founders and CEOs to turn marketing into a predictable growth engine, providing fractional CMO leadership without the overhead of a full-time executive.

Robert’s approach is built on three decades of leadership experience, including strategic roles at major brands like Air Canada, Ubisoft, and Fairstone. This corporate insight is balanced by his firsthand entrepreneurial experience as a founder who built and scaled e-commerce businesses from the ground up. This unique blend of corporate and “in-the-trenches” knowledge forms the foundation of the proven frameworks he now applies to help businesses achieve sustainable growth.

An advocate for community and collaboration, he also founded Fractional Pros Canada, the country’s first dedicated community for Canadian fractional executives. Robert’s core strengths are in building results-driven marketing operations from the ground up. This includes designing practical AI strategies, optimizing the full-funnel customer journey, fostering alignment between complex B2B sales and marketing teams, and building high-performing teams passionate about delivering measurable results.

How Robert Helps Clients

As a fractional CMO, Robert focuses on building the foundational strategy and operational rigor needed to turn marketing into a predictable driver of revenue across both complex B2B and direct-to-consumer (D2C) landscapes. He has helped clients:

• Architect a unifying marketing framework that transforms the department into a strategic, sales-aligned revenue engine.
• Establish credibility for new or existing marketing teams within mature B2B sales-driven organizations by focusing on tangible, measurable results.
• Design and oversee “quick win” pilot programs (like hyper-focused SEO or ABM campaigns) to prove ROI and build a case for scalable investment.
• Develop comprehensive, full-funnel webinar strategies—from content scripting to post-event nurturing—to educate high-value customer segments and generate qualified leads.
• Lead corporate website redesigns to ensure messaging is current, consistent, and resonates with the ideal target audience.
• Map the end-to-end customer journey to identify and close critical process and communication gaps, improving the overall customer experience.
• Guide companies on the practical application of artificial intelligence, designing strategic frameworks and agentic workflows to automate processes and enhance marketing effectiveness.
• Install a data-driven operating model for marketing, implementing formal request systems, budget tracking, and KPI dashboards to ensure the department is seen as a reliable, business-like function.