Rich Taylor
CMO
Rich Taylor
CMO
Chicago, Illinois
Rich Taylor helps brands accelerate growth by harnessing the power of “authenticity”.
Learn How Rich Can Help Grow Your Business >Meet Rich
Rich is a marketing and advertising executive with a passion for brand building. He has delivered multi-million dollar growth for leading national, regional, and local brands.
Rich has held leadership roles at top agencies such as Leo Burnett, FCB, Wire Stone, and Zocalo Group. He has led marketing for a Fortune 100 telecommunications firm and served as CMO for one of the largest independent retail chains in Chicago and Northwest Indiana.
His deep experience and expertise in all areas of integrated marketing, both traditional and digital, and background leading sales and business development for a variety of marketing service firms, allow Rich to bring great insight and practical problem-solving skills to any company’s leadership team.
Rich is also co-author of “Authenticity: Building a Brand in an Insincere Age.” , (Praeger Press Jan 2020).
Other published work:
Industry Expertise:
Healthcare
Financial Services
Pharmaceutical
Accounting
Medical/Dental
Retail
Information & Technology
Automotive
Non-Profit
Telecommunications
Consumer Services
Professional Services
Specialties
- Advertising, Brand Management
- Strategic Planning
- Positioning & Differentiation
- Media Planning & Buying
- Consumer Research, Competitive Analysis, Segmentation
- Point-of-Sale, Promotions
- Public Relations
- Direct (Target) Marketing
- Social Media
- Sales & Marketing Alignment
- Executive and Marketing Team Coaching
Videos
Published Works
Using Emotion to Achieve Better Marketing Results
Many companies think their brand is just the sum of their products, benefits, and promises. However, one of our clients realized they needed a brand...
The Importance of Authenticity in Branding: One Firm’s Transformation
Branding your business is important and most business owners understand this. Unfortunately, many small and midsize businesses are not thinking...
Unleashing Steady Growth: The Fractional CMO Advantage
Learn how a Dental Practice Reduced Marketing Spend by 20% and Increased Revenue by 250% with the help of a Fractional CMO. A medical practice...
Stakeholder Marketing: Definition, Examples, & Strategies That Work
In recent years, there’s been a tremendous shift in marketing strategies, as businesses recognize that customer relationships are influenced by...
Leadership, processes and practices to improve results fast
Why a Good Marketing Strategy Takes Time
Marketing, like any investment, is not an instant return. Quality marketing teams can guide you through a plan and explain how results get measured,...
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