Joseph Frost
Co-Founder, CMO
Joseph Frost
Co-Founder & CMO
Omaha, Nebraska
Meet Joe
Joseph Frost is a Decentralized Entrepreneur, University Professor of Entrepreneurship & 3X Founder. An EO Nebraska member having served in local and regional leadership roles, he currently serves as Membership Chair & MyEO Expert.
Joe is the Founder of yorCMO, the first Decentralized Leadership franchise business, and is the head of the Fractional Professionals Association, the first & only community for decentralized, fractional executives & leaders looking to join the future of work. He is also the host of the weekly podcast “The Fractional C-Suite Retreat.”
Armed with an MBA and a background in Chemical Engineering, Joseph is passionate about engineering ideas fueled by simplicity & creativity that have the power to make a big impact & combust at scale.
How Joe has helped clients…
- Built a 3.5 million mortgage operation in 3 years with close to $500,000,000 in originations.
- Built a first of its kind video production company focused on new media marketing in the niche not for profit space.
- Developed the “Leaky Bucket” campaign for dentist to address “Slumptember” increasing sales 2 fold.
- Managed a first time political candidates run against an established foe (former congressman, mayor, and regent), and crafted a communications and marketing strategy to win the primary and the general election.
Industry Expertise:
Specialties
- Strategic Planning
- Marketing Strategy
- Leadership
- Campaign Development
- Video Production
- Content Strategist
- Sales & Marketing Alignment
- Facilitations
- Entrepreneurship
Videos
Published Works
Navigating the AI Revolution in Marketing – Kim Jackson
Joseph Frost sits down with Kim Jackson, a seasoned leader in capital markets and marketing, and a champion for female entrepreneurship. Kim shares...
The Future of Business Strategy – John Lund
In this episode, we delve into the evolving landscape of business strategy, with a focus on the integration of AI, the importance of fractional...
Leading with heart – Maura Kautsky
In this insightful episode, Maura Kautsky, President of Sales Xceleration, joins Joseph Frost to discuss the evolving roles of sales and marketing...
From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI
Marketing PTSD? You’ve been burned a time or two by marketing vendors who overpromise and underdeliver. Never again. There MUST be a way to know...
Championing Client Experience – Chad Person
On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience...
Creating Cultural Moments – Neil Emeigh
Today’s guest is a business owner and powerful leader of a remote-first company who is passionate about building a well-rounded company. Neil Emeigh...
Starting With People – Garrick Villaume
Today's guest got his start in particle physics and now coaches businesses. He has a focus on helping businesses deliver cleaner products and...
Strengthening Your Franchise – Brandon Cullen
Today’s guest is a former athlete who developed a more approachable and intelligent way to train the everyday fitness enthusiast that has seen...
How Can CMO On-Demand Help My Business?
As an entrepreneur who helps other entrepreneurs, I’ve spoken with a LOT of CEOs and business owners, and just about every single one of them - at...
Creating Change From Within – Mike Irving
This week’s guest has been studying sales and communication skills since 1997. He's building a network of leaders and business owners who support...
Building Online Communities – Simon Chappuzeau
Simon Chappuzeau is the Founder and Managing Director of StoryLux. He’s built communities from the ground up, starting in the film industry, and is...
Selling Your Brand – Bertus Albertse
Can treating your business like a franchise still be beneficial even if you don’t want to franchise? Bertus Albertse is the President of Jabz...
Getting The Unsaid Said – Steven Gaffney
When giving feedback are you telling people the facts or just your opinion? Today's guest is an author of six books on organizational communication...
The Human On The Other Side – Casey Cheshire
As companies get larger, C-suites get further and further away from the customer. Today's guest is an Entrepreneur and a master conversationalist....
The fractional model is the future of work
The future of work includes that growth-minded CEOs who are looking for strategic leadership pivot to the fractional model because it offers the...
Engaging With Your Brand – Andrea Sok
Today's guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is...
Defining Leadership: Results Vs. Outcomes
In 2020, the COVID-19 pandemic globally affected us in every area of life. Even the corporate world was not spared. Two years after its onset, a...
The 3 Marketing Fundamentals Every Business Leader Needs To Know
Entrepreneurs and business leaders all have one thing in common: they want to feel confident and competent about their business growth strategy....
Retail & E-Commerce: why you need a CMO
Anthony Berardo, #Fractional #CMO founder of Berardo Marketing Group LLC, is our guest on today's episode of the Fractional C-Suite Retreat podcast....
Become A CMO In 2022: Skills, Qualifications, Salary & Career Path
The role of the CMO is constantly evolving, and it can be a challenge to keep up with the latest trends and best practices. But if you're looking to...
Pivot and Recovery Framework
https://vimeo.com/416047730 Download the template here: Pivot and Recovery Framework About the Author: Joseph is CMO and co-founder of yorCMO. In...
The Marketing Framework with Mark Scrimenti
Mark Scrimenti has over 15 years of leadership experience in e-commerce, and he is the Fractional CEO at Vivid Path Consulting. He sits down with...
Partnering for Success with Nelson Tepfer
Nelson Tepfer is the Managing partner at ProCFO Partners. He knows what it takes to help a business increase their revenue and isn’t afraid to...
How A Marketing Scorecard Can Boost Your Marketing Effectiveness
How's your marketing effectiveness lately? Are you getting the kind of results you're after? If not, it might be time to take a step back and...
What Is A Business Growth Strategy And How Does It Work?
Anybody who has done some type of marketing in the past can tell you that growing a business is not easy. In fact, it is one of the harder things...
What is a CMO? Chief Marketing Officer Explained
A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from...
Marketing Strategy for Your Ideal Customers
It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you...
Is Your Business a Fit for Fractional Marketing?
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of...
Put on a WIG to Get Marketing Superpowers
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy –...
Slow Down and Understand Your Customer’s Journey – Your Time is Money
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the...
How To Conduct Your Marketing State of the Union
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a...
How bright is your marketing future?
It’s a thrilling moment. You’ve put in the hard work, the late nights, the blood, sweat, and tears (not to mention the cash) in order to...
Tactics vs. Strategy
It may seem like semantics, but let me tell you, semantics matter. When it comes to marketing there are all sorts of great tools you can use to...
What is a Fractional CMO?
Maybe you’ve heard of a Fractional Chief Finance Officer before? Someone who specializes in finance who comes into a business to help with...
Why We Started yorCMO
The phrase goes, “Insanity is doing the same thing over and over and expecting different results.” I think we can all agree that trying something...
Schedule 30 Minutes with a CMO
If you are interested in learning more about what we do, please take a moment to complete the form and don’t be shy about sharing a comment or asking a question. There’s no such thing as a stupid question.
2626 North 170th Ave,
Omaha NE 68116
info@yorCMO.com
*By submitting your contact information, you are giving your consent to receive marketing emails from yorCMO. Our emails are designed to provide you with information about our products and services, industry news, and promotions that we think may be of interest to you. Rest assured, we respect your privacy and will not share your information with any third parties. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails. Thank you again for joining our mailing list and we look forward to keeping you informed.