Chad is an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for professional services firms. He brings deep expertise in helping complex, advisory-driven organizations translate strategy into measurable growth. 

His experience spans accounting and financial advisory, legal services, HR consulting, education and training, process improvement, technology development, and cybersecurity. Chad’s strategic focus includes marketing transformation, go-to-market execution, demand generation, sales enablement, and brand positioning for firms seeking scalable, sustainable growth. 

As the founder of AccountingCMO.com and host of the Accounting for Growth podcast, Chad partners with accounting and professional services leaders to bridge the gap between strategy and execution—helping firms move from chasing clients to attracting them through clarity, discipline, and data-driven marketing systems. 

Chad has served as marketing leader for B2B organizations ranging from $20 million to over $1 billion in revenue. A few highlights include: 

For CPA and Advisory Firms: 

• Doubled firm revenue (from $50M to $100M+) through strategic repositioning and scalable demand-generation systems.
• Increased marketing-qualified lead volume by 230% and exceeded awareness goals by 160% within six months of launching the firm’s first B2B marketing program.
• Boosted the firm’s pipeline by 300% year-over-year through marketing and sales alignment and Martech investment. 
• Grew advisory service revenue by more than $10M within two years through improved cross-selling and client retention initiatives. 
• Established the firm’s first dedicated marketing department and led a major rebrand after more than two decades. 

For HR Consulting and Training Organizations: 

• Generated $3.1M in sales pipeline through an integrated multi-channel marketing strategy. 
• Achieved a 300% increase in SQLs and a 230% increase in inbound leads within one year. 

For Technology and Security Firms: 

• Launched three new service lines that collectively grew to $4M in annual revenue within 24 months. 
• Increased new business pipeline by $3M through data-driven content and paid advertising. 
• Boosted web-generated sales leads by 200% through a full digital rebrand and strategic content activation.