Jay Gordman
Co-Founder, CMO
Jay Gordman
Co-Founder & CMO
Omaha, Nebraska
Jay Gordman has been called “Tactegic” for his ability to blend strategic thinking and tactical execution to achieve measurable results.
Meet Jay
Jay Gordman is a successful 20+ year marketing professional helping companies across multiple industries grow revenue and profits using a broad range of marketing and sales strategies.
He has a deep understanding of the challenges companies face when trying to balance the diverse components of growing revenue through a complex web of marketing and sales channels.
How Jay has helped his clients…
- Developed a new marketing campaign plan and enhanced the digital brand experience for a multi-location senior living company that grew census over 25%.
- Adjusted marketing plan and arranged seasonal advertising spend to better reach target audience during prime buyer seasons resulting in 20% growth.
- Implemented an inside sales process, refined their sales steps, and created marketing messaging to leverage the appropriate sales steps which drove over 40 introductory meetings in 90 days.
- Developed a customer retention program for a multi-location dental practice that resulted in 70 additional appointments during the second slowest month of the year. This program is now utilized monthly to re-engage inactive patients
- Grew e-commerce sales by 33% and profits by 300% by creating a simpler shopping experience and developing new digital channels including pay-per-click and affiliate marketing.
Industry Expertise:
Fitness
Industrial Sales
Senior Living
Start-ups
Medical/Dental
Retail
IT/Software
eCommerce
Specialties
- Lead Generation
- Marketing Strategy
- Marketing Automation
- Consumer Research
- Virtual Team Leadership
- Content Strategy
- Sales and Marketing Alignment
- Strategic Planning
- Positioning and Differentiation
- Plan and Budget Development
- Brand Strategy & Management
- Sales & Marketing Alignment
- Software Evaluation and Integration
- Executive and Marketing Team Coaching
Videos
Published Works
Turning Browsers into Buyers: A Digital Sales Success Story
Explore the success story of a company that transformed browsers into buyers, revolutionizing its digital sales funnel with the help of their Fractional CMO.
“Tactegic” Thinking- Work Smarter, Not Harder
Ace digital marketing: Set clear goals, embrace failures & level up your strategy.
Integrating Sales and Marketing Teams: A Proven Strategy
Buyers today have unique purchasing behaviors, making it essential for companies to integrate their sales and marketing efforts. Without a cohesive approach, you risk losing customers to your competitors
Privacy Regulations and Lead Generation: How a Fractional CMO Can Help You Comply
Marketing has long relied on insights into target demographics for success. Lead generation is the process of identifying and cultivating those potential customers. But now it seems the days of cavalier (and sometimes unruly) data collection are drawing to a close – as more countries and states enact and improve data privacy laws.
Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success
Marketing for quality, not quantity, may be one of the most important business decisions your firm will make. By focusing on building meaningful relationships with clients and prospects, you can add value to your practice and ensure long-term success.
Two Locations, One Great Website
When you’re in a competitive market, your online presence really matters. Our client wanted their website to reflect the new branding guidelines and highlight their locations, and this is how we helped them.
yorGuide to Marketing Assistant Hiring Options
It happened again: you hired a new, full-time marketing executive, only for them to leave after a few months. Or maybe you found a fantastic agency, but they can’t squeeze you into their schedule. Now, you’re looking for a new marketing assistant and feel like you’re back at square one.
The Old Job Ad is Dead
You have a challenge: You are struggling to get quality people to respond to your job ads.
Not having the right people in your company is hurting your growth and adding pressure to your team. You are Frustrated: It shouldn’t be so hard to hire good people…
Where did the money go?!
It’s not uncommon for business owners to peruse their expense reports, looking for the answer to: “Where did all the money go!?” And when your accountant points to a large slice of pie labeled “marketing,” you certainly wouldn’t be the first entrepreneur to say, “Ah-ha! That’s where we need to make cuts!”
Fractional Executives: Going Beyond CMOs Alone
In today's business world, the role of the CMO is more important than ever. However, many companies are finding that they need more than just a CMO...
12 Top CMOs in 2022: Most Effective and Inspiring Chief Marketing Officers
When it comes to the top chief marketing officers of 2022, there are a few names that stand out. These individuals have been incredibly effective in...
How a Fractional CMO Integrates with Your Team
If you're like most businesses, you're always looking for ways to improve your marketing operations. But finding the time and resources to do...
Grow Your Business with Strategic Marketing Services
Hiring strategic marketing services for your business is how your company can inexpensively gain a competitive advantage in the industry of your...
Everything You Need to Know About a Fractional CMO
A Fractional Chief Marketing Officer or Fractional CMO is a marketing executive who is outsourced for a company in need of a CMO but does not want...
Three Solutions For Measuring Marketing Success
Keep in mind that metrics aren’t one size fits all. Your tactical metrics and lead generation metrics will differ significantly from other businesses.
CMO Services: Helping Knock Down Roadblocks to Drive Growth
A well-crafted, sustainable marketing campaign is at the core of every successful business.
But while large companies have resources for entire marketing teams, smaller ones typically don’t, and finding the time to research, strategize, and execute successful campaigns is no easy task when you have a business to run.
Lawn and Garden Retailer Switches Gears in Top Selling Season
See Chief Marketing Officer Jay Gordman’s full video discussing this lawn & garden retailer's pivot during the pandemic: Full Video Here....
Garden Center Case Study
https://vimeo.com/416052320 About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the...
Shifting Dental Diagnosis to the Web: Development of a New Communications Tool and Online Presence
See Chief Marketing Officer Jay Gordman's full video discussing this dental clients' pivot during the pandemic: Full Video. Challenges During...
Dental Case Study
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to...
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2626 North 170th Ave,
Omaha NE 68116
info@yorCMO.com
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