She has put in place world-class B2B and B2B2C growth strategies for many of her clients, scaling pipeline creation for sales teams, managing marketing operations, team recruitment & mentoring, setting up martech stacks, and processes that have consistently delivered ROI and met the organizations’ pipeline goals.
Based in San Jose, CA., Aditi has worked for over 15 years with Silicon Valley companies ranging from startups to Fortune 500 enterprises with global footprint helping them achieve key revenue milestones, acquisitions, mergers and funding.
As a strategic leader, she has grown and mentored lean marketing teams (from 2 to 30 people teams) from scratch as well as worked in highly matrixed teams.
She was a finalist for ABMies 2016 under the “Best Account Based Marketing Newcomer” category mainly for architecting a world-class ABM marketing tech stack, and named as one of the 10 Most Inspiring Women Leaders in 2021 by IEra Women Leaders Magazine.
How Aditi has helped clients…
As the head of Demand Generation and Marketing Operations for a SaaS Data Protection and Data Management company, Aditi:
- Grew company revenue from 80M to 200M+ with responsibility of 1/3 of revenue.
- Oversaw successful merger of 3 companies – in terms of marketing systems, teams, operations, processes including Marketo and Salesforce syncs.
- She was responsible for ABM, traditional demand generation, marketing ops, customer retention, cross-sell/upsell programs worldwide, events, webinars – to partners & direct end users.
- Managed global teams and worked closely with sales stakeholders to accelerate pipeline, close deals, cross-sell/upsell to increase average deal size and chase down wish-list accounts.
In the same role, for a hybrid scale-out NAS storage for big data company, she:
- Grew company to successful acquisition by Private Equity from Venture capital backed.
- Responsible for end-to-end branding, awareness, lead generation, lead processing and pipeline acceleration to revenue.
- Worked cross-functionally with Marcom, Product Marketing, IT, Channel ecosystem and Sales.
- Implemented Account Based Marketing and 6 sense buyer in-market program.
- B2B as well as B2C and B2B2C marketer.
- FinTech, Financial Services
- Hi-Tech – cloud as well as on-premise solutions, DRaaS, backup, cybersecurity, storage, data protection.
- B2b SaaS, web3 (crypto, AR/VR, AI/ML).
- Marketing Strategy | Product Marketing | Digital Marketing
- Lead Generation | Content strategy
- PLG, SLG, Account Based Marketing (ABM)
- Go-to-market & Product launches for SMB, Mid-sized & Enterprise clients in B2B and B2C
- Channel Marketing to acquire & enable partners (MSPs/VARs/Resellers/Solution Providers)
- Data analytics, ROI attribution
- Product led (PLG) | Sales Leg growth
- Stanford Graduate School of Business – Certificate in Innovation & Entrepreneurship
- UC Berkeley – Certificate in Data Science: Bridging Principles and Practice
- Advance ABM Certified – DemandBase
- Google AdWords expert (Fundamentals of Search) certified
- Cisco Certified Social Media Specialist
- BrightEdge SEO Certified
- Most Inspiring Women Leaders – 2021, by IEra Women Leaders
- ABMies Finalist – Top ABM Newcomer Category, issued by FlipMyFunnel (Nov 2016)
Is A Fractional CMO The Right Fit For Your Business?
The fractional CMO model is one popular iteration of these emerging new roles, gaining traction with growth-minded CEOs.
But is a Fractional CMO the right fit for your business? The answer depends on a number of factors.
In this comprehensive evaluation guide, we’ll take a close look at the role of a fractional CMO, what they can offer your business, and how to find the right fit for your business.
How A Leading Financial Technology Company Closed Their $75m Marketing Gap in A Competitive Post-Lockdown Market.
A FinTech company based on Silicon Valley, worth $1 Billion in revenue, with 5000+ employees, and a leader in delivering branded payment solutions was facing a major business growth challenge and they urgently needed a solution.
This is how Aditi Karandikar solved the problem.
Get your growth back on track!
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