Aditi Karandikar


Aditi Karandikar


San Jose, California

Aditi is a data driven performance marketing executive with over a decade of experience in demand generation and operations at B2B technology companies, helping them acquire customers, create revenue and brand awareness. 

Meet Aditi

As an experienced marketing executive specialized in helping startups, enterprises, and mid-sized companies create and accelerate sales pipelines for more than 15 years, Aditi has successfully changed the perception of the Marketing team from being a “cost center” to a “revenue generator” while helping companies scale to the next level of growth. 

She has put in place world-class B2B and B2B2C growth strategies for many of her clients, scaling pipeline creation for sales teams, managing marketing operations, team recruitment & mentoring, setting up martech stacks, and processes that have consistently delivered ROI and met the organizations’ pipeline goals. 

Based in San Jose, CA., Aditi has worked for over 15 years with Silicon Valley companies ranging from startups to Fortune 500 enterprises with global footprint helping them achieve key revenue milestones, acquisitions, mergers and funding.  

As a strategic leader, she has grown and mentored lean marketing teams (from 2 to 30 people teams) from scratch as well as worked in highly matrixed teams.

She was a finalist for ABMies 2016 under the “Best Account Based Marketing Newcomer” category mainly for architecting a world-class ABM marketing tech stack, and named as one of the 10 Most Inspiring Women Leaders in 2021 by IEra Women Leaders Magazine. 

How Aditi has helped clients…

 As the head of Demand Generation and Marketing Operations for a SaaS Data Protection and Data Management company, Aditi: 

  • Grew company revenue from 80M to 200M+ with responsibility of 1/3 of revenue.  
  • Oversaw successful merger of 3 companies – in terms of marketing systems, teams, operations, processes including Marketo and Salesforce syncs. 
  • She was responsible for ABM, traditional demand generation, marketing ops, customer retention, cross-sell/upsell programs worldwide, events, webinars – to partners & direct end users.  
  • Managed global teams and worked closely with sales stakeholders to accelerate pipeline, close deals, cross-sell/upsell to increase average deal size and chase down wish-list accounts. 

In the same role, for a hybrid scale-out NAS storage for big data company, she: 

  • Grew company to successful acquisition by Private Equity from Venture capital backed. 
  • Responsible for end-to-end branding, awareness, lead generation, lead processing and pipeline acceleration to revenue.   
  • Worked cross-functionally with Marcom, Product Marketing, IT, Channel ecosystem and Sales. 
  • Implemented Account Based Marketing and 6 sense buyer in-market program.   

    Industry Expertise:



    IT Services




    Financial Services



    • Marketing Strategy
    • Product Marketing
    • Digital Marketing 
    • Lead Generation
    • Content strategy  
    • Marcom  
    • PLG, SLG
    • Account Based Marketing (ABM)  
    • Go-to-market & Product launches 
    • Channel Marketing  
    • Data analytics
    • ROI attribution  
    • Product led (PLG)
    • Sales Leg growth 


    Published Works

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