With over 20 years of marketing experience, Sonja has helped companies refine their stories, launch new products, and accelerate growth across B2B, healthcare, technology, and consumer markets. 

As part of yorCMO’s dedicated tech SMB team, she brings a deep understanding of the unique challenges facing growing technology companies. She is particularly skilled at guiding emerging businesses through brand transformations and developing go-to-market strategies that yield measurable results.

Working within yorCMO’s tech-focused practice, Sonja blends classic marketing discipline with practical execution, always with a focus on human connection to build authentic, effective engagement at every touchpoint of the customer journey

• Developed the go-to-market plan for a next-generation med tech solution, including positioning, pricing strategy, and sales enablement, with a $28M revenue target by year five.
• Led a brand transformation for a digital health SaaS provider, sustaining an 80% increase in website traffic and strengthening top-of-funnel performance.
• Launched the first AI-based fall prediction solution for an EMR software company, generating 20% of MQLs and 85% of email-attributed revenue in the first four months.
• Course-corrected a struggling business line at a Fortune 500 company, reversing two years of double-digit decline into positive growth through new positioning, promotional tactics, and expanded distribution.