Dawn is a seasoned marketing executive who turns GTM strategy into measurable revenue for B2B organizations—especially within professional services. She blends demand generation, ABM, digital marketing, and rigorous pipeline management to create predictable growth while building and leading diverse, high-performing teams. A data-driven decision maker with meaningful mergers & acquisitions experience, she knows how to protect momentum through integrations and unlock both short-term wins and long-term organic growth.

Her background spans a family-owned manufacturer, an early-stage technology company, and a multi-billion-dollar public accounting firm, giving her a rare cross-industry perspective across Professional Services, Technology, Manufacturing, Financial Services, Private Equity, and Construction/Real Estate.

Her enthusiasm for the success of her clients is matched only by her desire to leave the world a little bit better than she found it.   

• For a Professional Services firm, Dawn led the marketing department where she built and executed customer-acquisition and full-funnel demand generation across more than ten industry verticals, advised executive stakeholders on go-to-market and sales enablement, and managed a high-performing team of thirteen geography/vertical marketers in major markets (NYC, Chicago, Boston).
  • • She developed differentiated brand, content, and market strategies for a ~$500M region, stewarded a $3M+ budget, optimized digital and media spend (PPC/PPI) for ROI, and collaborated with domestic and international leaders across service lines, products, and innovation.
• For a Global Electronics Distributor, Dawn led the largest computer-hardware product line where she owned P&L, set the channel-partner marketing strategy (including SaaS/services), and acted as brand thought leader to drive new business, account acquisition, retention, and satisfaction.
  • • Grew product line 9% YoY within channel partners and captured +4 pts of market share.
    • Created/managed 100+ partner programs, generating ~$22M in incremental revenue.
    • Increased subscription-services revenue by ~15% annually (firm-leading performance).

Dawn is visionary leader with a proven track record of successfully leading and inspiring cross-functional teams, fostering collaboration, and driving results in a fast-paced environment while also influencing business leaders at the senior-most levels.