Meet Wendy

Wendy Wiseman is an award-winning marketing executive, brand strategist, entrepreneur, and advisor whose career spans Fortune 500 companies, global advertising agencies, agency leadership, and emerging AI-driven business models. She combines deep expertise in brand strategy, integrated marketing, creative development, and customer engagement with a forward-looking focus on how AI is reshaping marketing and business. Today, Wendy helps organizations clarify their brands, strengthen their marketing, and put the right talent and strategies in place to create meaningful business impact. 

Wendy began her career in the advertising industry, developing her expertise in media planning, copywriting, creative development, and production at global agencies including Bozell Worldwide, J. Walter Thompson, and Young & Rubicam. She later moved into senior corporate marketing roles at Sprint and MCI, where she worked in one of the most competitive periods in the telecommunications industry and gained extensive experience developing marketing strategies designed to capture market share and drive measurable business results. 

She went on to join Zaiss & Company, ultimately becoming President and CEO. In 2024, she rebranded the agency as Constellation Collective, culminating in a successful 37-year run for the firm. Under her leadership, the agency earned extensive recognition for its work in branding, public relations, social media, digital experiences, broadcast production, and integrated marketing. 

Building on that experience, Wendy founded W2 Marketing, a modern branding, advertising, and marketing consultancy that brings together specialized senior talent based on the specific needs of each engagement. Her approach allows organizations to access experienced marketing leadership and highly skilled specialists without being constrained by a traditional agency structure. 

Wendy is also the founder of Talent in the Age of AI, a resource for executives, HR leaders, and Talent and Development professionals navigating the organizational implications of artificial intelligence. Through this work, she helps leaders understand how AI can be thoughtfully integrated into their organizations, talent strategies, and ways of working. 

Throughout her career, Wendy has developed a particular strength in identifying breakthrough brand and marketing strategies that connect organizations with the audiences that matter most. Her expertise ranges from repositioning established brands and accelerating high-growth organizations to helping startups build strong brands from the beginning. She brings strategic thinking together with hands-on experience in creative development, content, digital marketing, websites, broadcast production, podcasting, and integrated campaigns. 

Wendy has also served as an adjunct professor of Advertising Copywriting at Creighton University and has held numerous business, educational, nonprofit, and community board positions. Her career reflects a consistent focus on combining strategy, creativity, customer understanding, and emerging technology to help organizations communicate more effectively and achieve their goals. 

• Digital and social media strategy
• Broadcast and video production
• Podcast strategy, hosting, production, and audience development
• Marketing communications and public relations
• AI adoption and organizational integration
• Talent and leadership considerations in the age of AI
• Executive presentations and facilitation
• Mentoring and development of marketing professionals
• Building and managing specialized marketing teams and partners