Aneta Zawila-Jordan
CMO
Aneta is a proven brand builder and business accelerator who lives in the mission to grow her clients’ enterprises. She parlays her extensive experience in the fast-paced, consumer-facing verticals to make them WIN by mastering marketing strategy, go-to-market solutions and performance lead generation.
Meet Aneta
Aneta Zawila-Jordan is a fractional Chief Marketing Officer, serving this role since October 2020. As a strategic marketing executive, Aneta combines her passion for branding with business acumen to grow organizations and expand business across markets. She is a proven leader with a solid 15+ year record of marketing success that spans across hospitality, entertainment, retail and home improvement verticals. She is best known for being a visionary, test & try innovator, educated risk-taker and for seeking an understanding what drives customer loyalty. Aneta believes that innovation, technology and personalized customer experience ultimately define and shape the modern marketing world.
Before joining yorCMO, Aneta served as Vice President of Marketing for Long Fence and Home, a national home improvement company. In her role at LF&H, she developed customer centric marketing strategies that enhanced the company’s reputation to drive growth across six East Costs states leading to the company’s recognition by CertainTeed Saint Gobain as #1 in North America for 4 consecutive years.
Prior to LF&H, Aneta championed brand marketing and recognition for Busch Gardens Williamsburg, VA and Ashley Furniture HomeStore of Southeastern Virginia, awarded ”Store of the Year” honor at the Las Vegas Furniture Market in 2013.
Aneta graduated with Masters Degrees in Administrative Law and Public Policy from the Jagiellonian University, Poland and International Relations from Old Dominion University, Norfolk, VA. Aneta holds a Marketing and Digital Strategy Certificate from Harvard Extension School, MA where she is currently seeking her Masters Degree In Management.
How Aneta has helped clients…
Turned brand opportunities into profitable revenue growth from $47M to $53.3M and profit margins from 49% to 65% by creating integrated marketing plans that build brand performance.
Instituted channel segmentation to identify targets for customer centric offers, increasing average sale by 30%, from $15K to $20K in first month
Developed strategies to enhance company’s reputation by improving Google rating from 3.3 to 4.1 in three months
Devised and executed marketing plan for launch of first Ashley Furniture HomeStore franchise, delivering $16M incremental revenue.
12+ years’ experience managing professional partnerships & staff and multi-million dollars budgets
Industry Expertise
- Hospitality
- Entertainment
- Retail
- Transportation
- Organizational Transformation
- Turnaround and Start-up
Specialties
- Strategic Business Planning | Execution
- Analysis | Leadership
- Revenue | Profit Growth
- Brand Building | Management
Brand | Corporate Communications - Go-to-market Strategy | Attribution
- Industry | Media Relations
- Advertising | Promotion | Events
- Third Party Partnerships | Licensors
- Social Media | Digital Marketing | Content
- Performance Marketing | Lead Generation
- P&L | Budget Management
- Reputation Management | Loyalty
- Market Research | Segmentation | Optimization
Published Works
Your Marketing Strategy is an Investment Not an Expense
Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.
How to Use Storytelling to Sell Your Brand & Connect with Customers
Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.
Funnel, Flywheel, or Lemniscate: Your Customer’s Journey Thrown on the Loop
In today’s world, change happens rapidly. The traditional sales or marketing funnel doesn’t make the grade anymore. In your business, you strive to provide the best customer service and experience, along with loyalty beyond the purchase. So how will you adapt your marketing strategy to serve your customers best?
Get your growth back on track!
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