Fractional CMOs that Think Like Owners

What is a fractional CMO?

The concept of fractional ownership is not new. Inherently, we understand the fractional ownership of an airplane, and the shared access and expenses it entails. People choose fractional ownership because they value the benefits of ownership without the full-time costs.

Large organizations understand the value of marketing and have resources to hire full-time CMOs. However, marketing in most businesses is either ignored, outsourced to agencies, or recklessly turned over to advertising vendors selling the latest and greatest tactic.

A fractional CMO is a professional marketer available to you at a fraction of the cost of a full-time employee. yorCMO is a fiduciary partner, sitting at the table with you when negotiating with agencies and vendors. Your fractional CMO is working to build your strategy, and executing it to drive sales like an owner would.

Our Team Members

Joe Frost

Joe Frost

CMO/Co-founder

Jay Gordman

Jay Gordman

CMO/Co-founder

Jamie Coffey

Jamie Coffey

CMO

Kristin Kruse

Kristin Kruse

Account Marketing Coordinator

Rich Taylor

Rich Taylor

CMO

John Callahan

John Callahan

CMO

Brandie Rezac

Brandie Rezac

CMO

Molly Erftmier

Molly Erftmier

Marketing Coordinator

Stephanie Broyles

Stephanie Broyles

CMO

Dave Blanchard

Dave Blanchard

CMO

Amanda Costanzi

Amanda Costanzi

CMO

Ron Szekely

Ron Szekely

CMO

Jay and I started yorCMO because too many of our business friends struggled with marketing.  They were spending money they shouldn’t be spending on activities that didn’t support their goals. But that was just the symptom.  The illness was lack of marketing expertise, resources, and time.

We created the fractional CMO model to help address these common problems, for our friends and businesses just like yours. – Joe Frost

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