Fractional CMOs that Think Like Owners

What is a fractional CMO?

The concept of fractional ownership is not new. Inherently, we understand the fractional ownership of an airplane, and the shared access and expenses it entails. People choose fractional ownership because they value the benefits of ownership without the full-time costs.

Large organizations understand the value of marketing and have resources to hire full-time CMOs. However, marketing in most businesses is either ignored, outsourced to agencies, or recklessly turned over to advertising vendors selling the latest and greatest tactic.

A fractional CMO is a professional marketer available to you at a fraction of the cost of a full-time employee. yorCMO is a fiduciary partner, sitting at the table with you when negotiating with agencies and vendors. Your fractional CMO is working to build your strategy, and executing it to drive sales like an owner would.