Fractional CMOs that Think Like Owners
What is a fractional CMO?
The concept of fractional ownership is not new. Inherently, we understand the fractional ownership of an airplane, and the shared access and expenses it entails. People choose fractional ownership because they value the benefits of ownership without the full-time costs.
Large organizations understand the value of marketing and have resources to hire full-time CMOs. However, marketing in most businesses is either ignored, outsourced to agencies, or recklessly turned over to advertising vendors selling the latest and greatest tactic.
A fractional CMO is a professional marketer available to you at a fraction of the cost of a full-time employee. A fractional CMO is a fiduciary partner, sitting at the table with you when negotiating with agencies and vendors. A fractional CMO is yorCMO working to build your strategy, and executing it to drive sales like an owner would.
Our Team Members
Account Marketing Coordinator
Jay and I started yorCMO because too many of our business friends struggled with marketing. They were spending money they shouldn’t be spending on activities that didn’t support their goals. But that was just the symptom. The illness was lack of marketing expertise, resources, and time.
We created the fractional CMO model to help address these common problems, for our friends and businesses just like yours. – Joe Frost