Kevin Kilpatrick
CMO
Kevin Kilpatrick is a cerebral marketing leader with a passion for developing strategy and then implementing the plan all in the name of driving sales.
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  Learn How Kevin Can Help Grow Your Business >
Meet Kevin
Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a passion for influencing consumer behavior to drive revenue and a proven track record of using a variety of tactics including content marketing, digital/social campaigns, in-store marketing, traditional advertising and public relations.
Kevin’s passions include his family, cooking, snow skiing, the Atlanta Braves and the pursuit of the ultimate BLT sandwich.
How Kevin has helped clients…
- Launched a lined of smokers in Bass Pro Shops, Academy Sports, ACE, True Value, The Home Depot, and various independent sales channels resulting in 23K units sold annually
- Leveraged new packaging and labels to increase seasonal comparable sales by 13% for a leading plant food manufacture
- Developed a digital rebate platform for the residential remodeling and light construction industry
- Managed strategic sponsorships as large as the Olympics and NASCAR down to a local home show tour
Education
- Bachelors – Advertising/Public Relations, Texas Christian University
Industry Experience
- Retail
- Manufacturing
- Publishing
- Marketing/AdvertisingÂ
- Start-ups
Specialties
- Marketing Strategy Development & ImplementationÂ
- Multicultural Marketing
- Content Marketing
- Corporate Communications
- Residential Remodeling and Light Commercial Segment
- Outsourced Labor Models
- Agency Management
- Virtual Team Leadership
- Marketing Team Development and Structure
- Entrepreneurship
- Digital/Social Marketing
Published Works
The Power of Data-Driven Marketing: How Analytics Drive Smarter Business Decisions
Unlock the potential of data-driven marketing! Learn how to leverage insights to refine strategies, boost personalization, and drive growth.
Does Industry Expertise Matter in the Sales Process for Fractional CMOs?
What 30+ Prospect Conversations Reveal About the Role of Industry Expertise As fractional CMOs, it’s natural to wonder: Do prospects prefer CMOs with industry-specific expertise, or do they prioritize strategic capabilities and transferable skills? To answer this,...
Shortening the Time to Value in Fractional CMO Strategies
In today’s fast-paced business environment, businesses need results yesterday. The challenge for fractional CMOs is to step in, assess, and act with the urgency of a full-time executive—but without the luxury of time. At yorCMO, we’ve honed a process to accelerate...
