Meet Alex

Alex is a dynamic marketing executive with over 20 years of experience driving revenue growth, building high-performing teams, and simplifying complex challenges in fast-paced environments. He has a proven track record of success, with over $200M in incremental revenue attributed to his teams. 

He is a business-first leader who blends analytical acumen with emotional intelligence to foster team excellence and achieve outstanding results. Alex has spent much of his career working with prominent companies like Verizon, Bloomberg, and BENlabs AI, where he has led marketing efforts, optimized pricing strategies, and launched new products and offerings. 

He has also worked with several businesses by consulting as a fractional CMO he has helped several clients launch new products, shore up their go-to-market, and set up their growth marketing division. 

Alex is well-versed in building marketing teams from the ground up, creating demand-generation activities, and overseeing product marketing initiatives. He is highly skilled in areas such as marketing strategy, SaaS, subscriptions, influencer marketing, paid media, digital marketing, data analysis, and customer segmentation. 

Alex is a results-driven executive who uses his talents to grow the one thing that is most important to companies: Their Revenue. 

How Alex has helped other companies: 

In the past 20+ years, Alex has: 

• Managed marketing budgets ranging from $1M to $300M.
• Built and led marketing teams from 10 to 40 people in size.
• Increased direct-to-consumer revenue by 400% through pricing optimization, paid media strategy, and value proposition enhancement.
• Grew a company from $1M to $100M in yearly revenue within three years.

Some of his key highlights include the following: 

• Creating an enterprise AI offering that led to a 60% increase in monthly leads and a $100M+ pipeline.
• Decreasing cost per acquisition by 300% by finding high-intent audiences and creating the company’s first customer data platform.
• Overseeing the acquisition of over $500M worth of content deals and growing an entertainment app’s audience by 1 million monthly active users.
• Acquiring over 300K multicultural customers for Verizon by overhauling a company’s multicultural strategy and marketing budget.

Alex’s record of delivering outstanding results has been executed in various roles, from individual contributor to executive leadership positions. He has a unique ability to thrive in both B2B and B2C environments, driving growth and success across the board. 

As a bilingual executive fluent in Spanish and Portuguese, Alex brings a global perspective to his work and is skilled at understanding and adapting to diverse cultures.