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5 Ways to Improve Your Marketing Efficiency
No matter the size of your marketing team, you want your time, energy, and resources to be spent as wisely as possible. That’s why more organizations are focused on improving their marketing efficiency. Marketing efficiency is all about minimizing the amount of work...
Who Should Be Held Accountable for Reaching Business Goals: Sales or Marketing?
We’ll spoil the answer for you: It’s both. But it’s not as simple as it sounds. Every quarter, teams are expected to create new stretch goals, and reaching big goals can be even more difficult if you don’t know which teams to assign to which project. Sales and...
Getting Sales and Marketing on Board with Your Unique Selling Proposition
Your customers are overloaded with options. With so many reputable companies to choose from, making sure what you’re offering is unique and valuable to them—and marketed appropriately—is crucial for setting your brand apart from the competition. This is called your...