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Why Your Strategic Operating System Needs a Marketing Co-Pilot
According to Gartner, 61% of corporate strategists say poor strategy execution is the primary reason new growth initiatives fail (Gartner via Cascade). That’s a big number—and an even bigger missed opportunity. If you're using a strategic operating system, you're...
Stop Asking How—Start Finding Your Who
Picture this: You're a business owner staring at yet another marketing plan that isn't delivering results. You've spent countless hours trying to figure out how to fix it, but something's missing. What if you're asking the wrong question entirely? In his...
Why Weekly Check-ins Are the Hidden Engine of Fractional Marketing Success
Introduction: Weekly Check-ins Are the Difference Between Traction and Treading Water Let’s get real: in a fractional engagement, you don’t have time for drift. Without consistent alignment, even the best strategy dies in the weeds. That’s where weekly check-ins come...
