Erin Matts

CMO

Erin Matts

CMO

Punta Gorda, Florida

Erin is an accomplished media, marketing and advertising executive boasting an impressive career working with prominent advertising holding companies, groundbreaking digital publishers, and renowned global agencies.

Meet Erin

Erin is an experienced marketing executive who excels in utilizing data-driven strategies to achieve concrete business results.

Her expertise in analytics enables clients to prioritize effective approaches, distinguishing her from others in the field. Moreover, her steadfast dedication to promoting diversity and inclusion in the workplace, both on a personal and professional level, sets her apart.

With an extensive background encompassing advertising holding companies such as Omnicom and Publicis, digital publishing companies like Mode/Glam media, and global marketing positions with AB InBev, as well as corporate board membership, Erin’s professional journey is truly remarkable. Her leadership style focuses on achieving results, skillfully assembling and nurturing high-performing teams that consistently deliver exceptional outcomes.

She has an unwavering passion to develop and elevate companies and brands. Erin’s unique approach artfully blends a data-driven mindset with boundless creativity and a penchant for innovation. She places particular emphasis on digital experiences and harnessing the power of cutting-edge technology.

Her experience:

In her previous role as Global Chief Experience Officer for OPMG (Omnicom Precision Marketing Group), Erin spearheaded the integration of creativity, media, and analytics across all agencies and client engagements.

Her focus on digital-first opportunities and data-driven strategies resulted in substantial growth, achieving a remarkable 14% increase in media billings during the first half of 2021. Additionally, Erin expertly established media practice and positioning across five distinct agencies.

Moreover, as the head of the US division for the company’s media and analytics agency, Erin championed advanced data-driven services and product offerings. Under her guidance, the agency’s transparent, identity-based approach to insights and activation thrived, while overseeing a team of over 900 employees across six offices and coordinating global agency initiatives.

Global Perspective:

Erin’s professional repertoire extends to collaborating with global teams, managing offshore operations, and successfully implementing marketing initiatives in major markets worldwide.

As the Chief Digital Marketing Officer for San Francisco-based Mode Media (formerly Glam Media), she led all global marketing efforts for a precursor of the programmatic ad network, worked with high-profile bloggers and influencers to develop innovative programs for global marketers working on hubs in the UK, Brussels, Singapore, Sao Paolo, and Gurgaon.

A Digital Revolution: 

In a previous role as Global Director of Digital Connections for Anheuser-Busch, the world’s largest brewer, Erin drove innovation and digital initiatives focused on global brands Budweiser, Stella Artois & Beck’s, balancing highly creative content approach with new digital and operational infrastructures that left an indelible impact.

Recognitions and Community:

  • 4A’s, Ad Council, Collectively, Givsly, 212NYC, SheSays.    
  • AdAge Woman to Watch 2015, Campaign 40 over 40 2019.   
  • Cannes Gold Lions  
  • Effie Awards, Young Audiences NY   
  • Volunteer work at Delaware Valley Arts Alliance (Narrowsburg, NY).  
  • Labrador Retriever rescue groups: LabAdore New England, and NYSRR Inc.   
  • Certified SCORE mentor, part of the SBA, Port Charlotte, FL (2022)  

Industry Expertise:

Automotive Industry

Financial Services

Consumer Goods & Services

Information & Technology

Healthcare

Retail

Media & Publishing

Regulated Industries

Specialties

  • Content Marketing
  • Brand and Business Development  
  • Growth Marketing   
  • Team organization
  • Data & analytics   
  • Leadership   
  • Brands in turmoil or turnaround   
  • Launching new products   
  • Global Business Operations  
  • Multi-channel Marketing  
  • Digital Marketing Strategy  
  • Demand Generation  
  • Social Media  

Schedule 30 Minutes with a CMO

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2626 North 170th Ave,

Omaha NE 68116

info@yorCMO.com

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