Meet Erin

Erin is a dynamic marketing executive who thrives on data-driven strategies that yield tangible business outcomes. Her unwavering commitment to fostering diversity and inclusion in the workplace, both personally and professionally, sets her apart. 

With a wealth of experience spanning across advertising holding companies, innovative digital publishers, client-side marketing positions on a global scale, and even corporate board membership, Erin’s professional journey is nothing short of extraordinary. Her leadership style is results-oriented, adept at assembling and nurturing top-performing teams that deliver exceptional outcomes. 

She has an unwavering passion to develop and elevate companies and brands. Erin’s unique approach artfully blends a data-driven mindset with boundless creativity and a penchant for innovation. She places particular emphasis on digital experiences and harnessing the power of cutting-edge technology.  

Her experience:

In her previous role as Global Chief Experience Officer for one of the largest media and communication holding companies, Erin spearheaded the integration of creativity, media, and analytics across all agencies and client engagements.  

Her focus on digital-first opportunities and data-driven strategies resulted in substantial growth, achieving a remarkable 14% increase in media billings during the first half of 2021. Additionally, Erin expertly established media practice and positioning across five distinct agencies. 

Moreover, as the head of the US division for the company’s latest media and analytics agency, Erin championed advanced data-driven services and product offerings. Under her guidance, the agency’s transparent, identity-based approach to insights and activation thrived, while overseeing a team of over 900 employees across six offices and coordinating global agency initiatives. 

Global Perspective: 

Erin’s professional repertoire extends to collaborating with global teams, managing offshore operations, and successfully implementing marketing initiatives in major markets worldwide. Her expertise encompasses countries such as India, the UK, Canada, Germany, Japan, and Australia. 

A Digital Revolution: 

In a previous role as Global Director of Digital Connections for the largest brewer in the United States, Erin played a pivotal role in driving innovation and spearheading digital initiatives. She revolutionized the organization’s content strategies and introduced new digital and operational infrastructures that left an indelible impact.