HIRE A FRACTIONAL CMOThe Benefits of Working with A Fractional Chief Marketing Officer
A Simple & Effective System to Improve Marketing
The world is full of one-and-done marketing activities. At yorCMO we designed a process to help companies improve marketing results. We understand that marketing must be accountable for driving sales growth. So we built a system to help you achieve this goal.
Designed for Companies without a Chief Marketing Officer
Our typical client is a company with annual revenues between $5 – $100 million. Businesses with a small marketing team who often work with vendor and media partners to complete tactical programs quickly and at low cost. Although marketing supports the business, it isn’t clear to the leadership team how marketing is driving sales growth or what needs to be done to manage it more effectively.
C-Level Leadership at a Fraction of the Cost
A typical CMO salary and benefit package is a big expense that doesn’t make sense relative to a small overall marketing budget. Which is why we offer our services through a shared cost model. This allows you to add a CMO to your leadership team at a fraction of the cost involved with a full-time hire.
Providing Critical Control & Oversight.
Let’s face it, your CEO and COO already have a lot on their plate. Coaching, mentoring, and developing the skills, capabilities, systems and practices of a small marketing team is a big challenge. Adding a fractional CMO to your team is a smart way to tackle these needs in a practical manner. Providing key expertise, know-how and management experience that are critical for growth.
Unbiased, Objective & Independent Advice
We aren’t an agency. We don’t sell tactical services such as design, websites, email, direct mail, or media planning & buying. We work as your fiduciary partner. Which means we manage your marketing investments to ensure you realize a positive return.
Our CMOs have 20+ years of experience working in the following industries:
Their realm of specialties includes among others:
Our Fractional CMOs
Jay has been called “Tactegic” for his ability to blend strategic thinking and tactical execution to achieve measurable results.
Joe is a self-proclaimed iDea guy and action hero, focused on building the perfect practice for CMOs to deliver unbiased marketing expertise to all yorCMO clients.
To create effective go-to-market strategies Amanda believes there is always more than one way to solve a problem.
Aneta is a proven brand builder and business accelerator who lives in the mission to grow her clients’ enterprises.
Brandie has over 30 years’ experience in corporate marketing working at both Fortune 500 and small businesses.
Dave has contributed leadership in a broad variety of roles and business units over a 26 year marketing career with a Fortune 50 Technology Market Maker.
Jamie Coffey is a high energy marketing executive that thrives on helping organizations maximize their marketing spend to drive sales results.
John has spent 25 years driving business growth through marketing in B2C and B2B channels.
Rich Taylor helps brands accelerate growth by harnessing the power of “authenticity”.
Ron is a Marketing and Innovation executive with a 20+ year track record of building leading brands, driving aggressive revenue growth, and improving profitability for a variety of global businesses.
Stephanie is an accomplished Senior Executive, Advisor, and Board Member with more than 15 years of success across the information services and computer & network security industries.
We will pair you with an experienced CMO, uniquely qualified to reach your specific goals.