Our Approach

We believe marketing should be simple and effective. Our approach starts with the six fundamentals. These are the foundation of our system – simple, yet powerful building blocks. Once these are implemented, effective marketing follows.

The Six Fundamentals of Marketing

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The first fundamental is about vision and focus. Understanding your business and defining where you want to go is the first step to getting there.
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The second fundamental is about knowing your target customer.  How and where to engage them, and why they do or don’t do business with you.
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Understanding the path to a sale and how your product or service meets the needs of your customer will properly position your products and services.
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The fourth fundamental is making sure sales and marketing are working in concert. This is important to promote operational efficiency and sales growth.
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The fifth fundamental is about creating a strong marketing plan, supported by a consistent cadence and defined accountability.
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The sixth fundamental is knowing how much and where to spend your marketing dollars, for the optimal return on your marketing investment.

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