Our Approach
The Six Fundamentals of Marketing
![1-6-Fundamentals](https://yorcmo.com/wp-content/uploads/2017/12/1-6-Fundamentals.jpg)
The first fundamental is about vision and focus. Understanding your business and defining where you want to go is the first step to getting there.
![2-6-Fundamentals](https://yorcmo.com/wp-content/uploads/2017/12/2-6-Fundamentals.jpg)
The second fundamental is about knowing your target customer. How and where to engage them, and why they do or don’t do business with you.
![3-6-Fundamentals](https://yorcmo.com/wp-content/uploads/2017/12/3-6-Fundamentals.jpg)
Understanding the path to a sale and how your product or service meets the needs of your customer will properly position your products and services.
![4-6-Fundamentals](https://yorcmo.com/wp-content/uploads/2017/12/4-6-Fundamentals.jpg)
The fourth fundamental is making sure sales and marketing are working in concert. This is important to promote operational efficiency and sales growth.
![5-6-Fundamentals](https://yorcmo.com/wp-content/uploads/2017/12/5-6-Fundamentals.jpg)
The fifth fundamental is about creating a strong marketing plan, supported by a consistent cadence and defined accountability.
![6-6-Fundamentals](https://yorcmo.com/wp-content/uploads/2017/12/6-6-Fundamentals.jpg)
The sixth fundamental is knowing how much and where to spend your marketing dollars, for the optimal return on your marketing investment.
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