The Six Fundamentals of Marketing
The first fundamental is about vision and focus. Understanding your business and defining where you want to go is the first step to getting there.
The second fundamental is about knowing your target customer. How and where to engage them, and why they do or don’t do business with you.
Understanding the path to a sale and how your product or service meets the needs of your customer will properly position your products and services.
The fourth fundamental is making sure sales and marketing are working in concert. This is important to promote operational efficiency and sales growth.
The fifth fundamental is about creating a strong marketing plan, supported by a consistent cadence and defined accountability.
The sixth fundamental is knowing how much and where to spend your marketing dollars, for the optimal return on your marketing investment.