image showing a dartboard with an arrow in the bullseye to illustrate wildly important goals being set

In order to achieve success in today’s business world, it is essential to have a clear focus and set of goals.

But what are your priorities? What should you be working on every day to move your business forward?

This is where “Wildly Important Goals” (WIGs) come into play.

In this blog post, we will discuss WIGs and how they can help you achieve your business goals.

What are Wildly Important Goals?

Wildly Important Goals, also known as WIGs, are high-priority goals that are essential to the success of your business.

They are typically big, hairy, audacious goals (BHAGs) that may seem impossible to achieve, but if you focus on them and put in the necessary work, they can be accomplished.

WIGs should be something that you really want to achieve, not just something that you think would be nice to have.

Why are Wildly Important Goals Important?

WIGs are important because they help you stay focused and motivated.

When you have a clear goal in mind, it’s easier to stay on track and make progress.

WIGs can also help you measure your success.

By tracking your progress towards your WIGs, you can see how successful you are and make adjustments as needed.

This is a concept that is critical to understand, which is why the top CMOs in any industry oftentimes set long-term goals and relentlessly go after them until they are achieved.

How Many Wildly Important Goals Should You Have?

Again, there is no one-size-fits-all answer to this question.

However, it’s typically a good idea to have no more than five WIGs at a time.

If you have too many goals, you may find it difficult to focus on all of them and you may not be able to achieve them all.

On the other hand, if you have too few goals, you may not be pushing yourself hard enough.

Finding the right number of WIGs is something you will need to experiment with and find what works best for you.

How do you Identify Wildly Important Goals?

There are a few things you can do to help identify your WIGs:

One way to identify a WIG is by its urgency.

Ask yourself, “How important is this goal to my success?” If the answer is “very,” then it might be a good WIG.

Other factors to consider are whether or not you have control over achieving the goal and how much time is available to achieve it.

Also, ask yourself what the most important things are for the success of your business.

Focus on what you really want, not just what you think would be nice to have.

This is where the SMART goal-setting process comes in handy.

Make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound.

How to Set Wildly Important Goals

There is no one-size-fits-all answer to this question, as the best way to set WIGs will vary from business to business.

However, there are a few tips that can help you get started.

  • Start by brainstorming a list of goals that are important to your business.
  • Think about what you want to achieve in the short-term, medium-term, and long term.
  • Rank your goals based on importance, with the most important goals at the top.
  • Make a plan of action for how you will achieve each goal.
  • Track your progress and make adjustments as needed.

Once you have a list of potential WIGs, it’s important to prioritize them.

The most important WIGs should be at the top of your list, and the less important ones can be at the bottom.

Examples of Wildly Important Goals

There are all sorts of different types of goals that people set for themselves.

There are short-term goals, long-term goals, and everything in between.

image showing the text "wildly important goals" on a chalkboard-like background

A few examples include:

  • Increase sales by 25% in the next six months
  • Launch a new product line by the end of the year
  • Double website traffic in the next three months
  • Grow the business by 30% in the next two years
  • Increase customer satisfaction ratings by 15% in the next quarter

As you can see, there is a wide variety of goals that can be classified as WIGs.

It’s important to remember that the goal itself isn’t what makes it a WIG, it’s the importance of the goal and the urgency to achieve it.

So, don’t be afraid to set ambitious goals for yourself, as long as you have a plan of action to achieve them.

Wildly Important Goals Lead Measurement

One of the most important aspects of goal setting is measuring your progress and ensuring that you are on track to achieve your goals.

This is where the Lead Measure comes in.

A Lead Measure is a metric that you can track to measure your progress towards achieving your WIG.

It is important to choose a Lead Measure that is closely related to your goal, and it should be something that you can control.

Wildly Important Goals Lead Measure Examples

For example, if your goal is to increase sales by 25% in the next six months, your Lead Measure might be the number of leads you generate in that time period.

Another example would be if your goal is to increase website traffic by 50%, your Lead Measure might be the number of unique visitors to your site.

As you can see, the Lead Measure should be something that is easily quantifiable so that you can track your progress over time.

Wildly Important Goals Scoreboard

Similar to a marketing scorecard, a scoreboard is a great way to track your progress towards achieving your WIGs.

It can be helpful to set up a scoreboard that includes all of your WIGs, as well as your progress towards each goal.

This will allow you to see at a glance how close you are to achieving your goals.

It can also be helpful to have a different scoreboard for each WIG, so you can track your progress on a goal-by-goal basis.

Wildly Important Goals Scoreboard Examples

Here are a few examples of what a scoreboard might look like:

  • Sales Goal Scoreboard
  • Website Traffic Goal Scoreboard
  • Customer Satisfaction Goal Scoreboard
  • Leads Generated Goal Scoreboard

As you can see, there are many different types of wildly important goals and different ways to to track your progress towards achieving them.

The important thing is to find a system that works for you and stick with it.

Tools for Helping Set Wildly Important Goals

There are a number of different tools and resources that can help you set and achieve your WIGs.

Some of these include:

wildly important goals tools header image

1. WIG Goal-Setting Worksheet

The WIG goal setting worksheet is used to set goals for the WIG. This worksheet can help you track your progress and ensure that you are on track to achieve your goals.

Using a WIG goal-setting worksheet is an effective way to ensure that all of the important details of a goal are considered and helps to keep the goal process organized.

WIG goal-setting worksheets are important for helping to achieve goals because they help to define what a specific goal is, why it is important, and how it can be accomplished.

Having a clear plan helps to increase the chances of goal success.

Additionally, tracking progress on a WIG goal-setting worksheet can help to keep motivation high. Goals that are written down are also more likely to be accomplished than those that are not.

When it comes to WIG goal setting, you can use the worksheet found here.

2. WIG Board

A WIG goal-setting board is a physical or digital board that helps you to track, visualize and achieve your goals.

The board is important because it allows you to see your goals on a regular basis and make sure that they are still important to you.

It also helps to keep you accountable and on track.

One way to create a WIG goal-setting board is to use a whiteboard or corkboard.

You can create different sections for each goal, and then write down the steps you need to take to achieve the goal.

You can also use a digital board, such as Trello or Asana, to create your board.

This allows you to easily track your progress and make changes to your goals as needed.

3. 4DX Framework

The Four Disciplines of Execution (or “the 4DX”) is a framework for goal-setting and execution, developed by Chris McChesney, Sean Covey, and Jim Huling.

This is a goal-setting framework that can help you achieve your WIGs.

The four disciplines are:

  • Focus on the wildly important
  • Act on lead measures
  • Keep a compelling scorecard
  • Create a cadence of accountability

The four disciplines of execution are essential because they help you stay focused on what’s important, measure your progress, and make sure you’re making the necessary changes to achieve your goals.

They create a system for setting and achieving goals that are simple, effective, and helps to overcome the common barriers to success.

By using the four disciplines, you can make sure that your goals are achievable and help you to achieve more than you ever thought possible.

Putting It All Together

Now that you know what WIGs are and why they’re important, it’s time to put this information into action.

It’s not enough to simply have a goal, you need to take steps to achieve it.

Implement your plan and track your progress.

Celebrate your successes along the way and don’t give up when things get tough.

Remember, achieving your WIGs is worth the effort!

Are WIGs Right for Your Business?

WIGs can be an extremely valuable tool for business owners, but they are not right for everyone.

If you’re not sure if WIGs are right for you, consult with a business coach or advisor.

They can help you determine if WIGs are the right strategy for achieving your business goals.

Final Thoughts

WIGs are an essential part of any business, but they are not easy to achieve.

It takes hard work, dedication, and focus to accomplish them.

But if you set your mind to it and put in the effort, you can achieve anything.

So what are you waiting for? Start working on your WIGs today!

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