Learn how an innovative campaign transformed patient acquisition and added billable capacity for a dentaI practice.
A multi-office dental practice faced a recurring challenge in acquiring new patients, particularly during September and February. These crucial months posed challenges with the staff scheduling and other factors, hindering the practice’s ability to attract new patients.
In response to this situation, Brandie Rezac, Fractional CMO (Chief Marketing Officer), and her team designed an innovative campaign known as “Slump-tember” and implemented a multifaceted approach that included email, geofencing, and direct mail.
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